FAIR PRICE Phola Park

We’re committed to enhancing lifestyles and communities, fostering innovation, and supporting employment and entrepreneurship. At FAIR PRICE, we believe in sustainable growth, community empowerment, and making quality furniture accessible to all. Through strategic partnerships, we support local entrepreneurship and strengthen the South African economy. Alongside manufacturing our own furniture, we

collaborate with secondary manufacturers to create exclusive products, helping SMMEs grow through mentorship and business development. Our innovative "Hail-a-Bakkie" programme transforms independent township bakkie owners into delivery partners, leveraging their local expertise for efficient and affordable logistics. With 250 bakkies currently on board, we’re expanding to include driver upskilling for furniture assembly services. We’re also developing the "Own Your Store" initiative, guiding store managers toward fractional and eventual franchise ownership—creating sustainable business opportunities. For our customers, we keep things simple with cash and lay-bye sales, ensuring no complicated credit terms—just honest, straightforward service. At FAIR PRICE, we go beyond furniture—driving innovation, empowering communities, and creating opportunities while delivering value and better lifestyles.