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Poltronova UN—CONVENTIONAL DESIGN.

☞ https://linktr.ee/poltronova Poltronova is synonymous with radical design.

Right from the outset [1957], the Italian brand has sought out collaborations with revolutionary artists and designers, including Archizoom, Superstudio, Vignelli, Aulenti, Ernst, Michelucci, DDL, Hollein, Coates and Arad. Despite being an outsider, Poltronova in fact played a key role in an epochal revolution. Based in provincial Tuscany, where the mass production of objects and furniture was virtually unknown, it rode the wave of rebellion that was breaking onto the international style scene. Under Ettore Sottsass' artistic direction from 1959 to 1972, Poltronova laid the groundwork for postmodernism applied to objects for everyday use. The result was iconic products like the Joe armchair, the Ultrafragola lamp/mirror, the Superonda modular sofa and the Mies chair. And although they were created in a certain sense for fun, all these products are still in production as singular and offbeat centrepieces for domestic settings. Today, under the dedicated and passionate leadership of Roberta Meloni, Poltronova continues to be one of the most prestigious "Made in Italy" brands, keeping alive its unusual identity made up of fantastic objects handcrafted from high quality materials.

✤ “An imperial piece in your squalid home.”That was how Archizoom Associati presented Safari: a sunken island of leopard...
19/10/2026

✤ “An imperial piece in your squalid home.”

That was how Archizoom Associati presented Safari: a sunken island of leopard print set into a gleaming white shell, part sofa, part landscape, part provocation.

Designed by Archizoom Associati, the Florentine collective at the heart of Italian Radical Design, Safari is a modular seating system built from four modules that combine into two armchairs, two sofas, or one continuous imperial lounge. Its petal-shaped seats sink into a rectangular lacquered base, upholstered in leopard-print fabric, a deliberately exotic, theatrical, almost kitsch gesture that mocked the good taste of bourgeois interiors. Not furniture to arrange a room around, but a room inside the room: a place to sprawl, gather, perform. A manifesto of Radical Design, a pop icon of sixties Italian furniture, and still one of the most daring sofas ever produced.

◉ Safari, imperial sofa by Archizoom Associati for Poltronova, 1967.

📸 Shots by Kayla Raquel Middleton
💡 Shooting production Emma Byvanck
✍️ Edit + video edit Gianluca Garu Paionni
🎞 Images in the videos by Serena Eller Vainicher : ellerstudio

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Italian design · Radical Design · Archizoom Associati · Poltronova · Safari sofa · modular sofa · leopard sofa · sectional sofa · sixties design · pop design · iconic furniture · Italian furniture · design history · Florence · Tuscany

15/10/2026

BOLD+BRIGHT ✓ TIME•LESS ✓ UN—CONVENTIONAL ✓

Since 1957, we’ve been turning radical visions into timeless icons ♡ reshaping the rules of living from Tuscany to the world.

From Ettore Sottsass jr. to Bethan Laura Wood and beyond, our pieces continue to inspire new ways of inhabiting space.

🇮🇹 Made in Italy.
🌍 Loved all over the world.

☞ Poltronova. UN—CONVENTIONAL DESIGN.

꩜ Gherpe moves.Its curved bands of red methacrylate pivot on two black k***s, fanning open and folding shut like a shell...
12/10/2026

꩜ Gherpe moves.

Its curved bands of red methacrylate pivot on two black k***s, fanning open and folding shut like a shell, a sea creature, the wings of an insect. Every gesture gives it a new shape — and a new light.

Designed by Superstudio, the Florentine collective at the heart of Italian Radical Design, Gherpe is a table lamp built to be touched. Open the bands and the light spreads across the room. Close them and it glows through the coloured acrylic like a lantern. Stand it on a table, turn it on its side, lean it against a wall: the lamp has no fixed position, only the one you give it. Made of overlapping arcs of transparent methacrylate, in red or white, it turned an everyday object into an interactive sculpture, years before “interactive design” had a name. A piece of Radical Design history, a sixties icon of Italian lighting design, and still one of the most playful lamps ever made.

◉ Gherpe, table lamp by Superstudio for Poltronova, 1968.

📹 video shot by Pietro Savorelli
🎨 video edit + img shots by Gianluca Garu Paionni

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Italian design · Radical Design · Superstudio · Poltronova · Gherpe lamp · table lamp · design lamp · methacrylate lamp · acrylic lamp · sixties design · iconic lighting · Italian lighting · design history · Florence · Tuscany

09/10/2026
06/10/2026

★ WHAT HAPPENS WHEN THE OBJECT BREAKS OUT?

In 2024, HYPER POLTRONOVA marked Poltronova’s return to after thirty years — not simply by bringing more than twenty pieces from the Poltronova collection to Rho Fiera Milano, but by allowing their visual language to take over the space itself.
Designed by Art Director Donatello D’Angelo, the installation looked back to L’invenzione della superficie neutra, the 1972 exhibition involving several protagonists of the experimental Italian design scene, and transformed that reference into something deliberately excessive, immersive and hyper-contemporary.
Patterns, geometries, colours and graphic elements belonging to the Poltronova collection escaped from the objects that generated them.
Three-dimensional forms became two-dimensional surfaces.
Surfaces became patterns.
Patterns became architecture.
The result was a heterogeneous “neutral” surface in which different identities could coexist without being neutralised: an environment where furniture, graphics and space continuously contaminated one another.
Within it, more than twenty works by Archizoom Associati, Lapo Binazzi, Nigel Coates, De Pas, D’Urbino, Lomazzi, Gianni Pettena, Franco Raggi, Ettore Sottsass jr., Superstudio, Lella and Massimo Vignelli emerged and disappeared into the installation.

Art Direction — Donatello D’Angelo / 
Photography — Serena Eller /

POLTRONOVA — UN—CONVENTIONAL FURNITURE.

Poltronova, Hyper Poltronova, Centro Studi Poltronova, Salone del Mobile Milano, Milano Design Week, Italian design, Radical Design, experimental design, furniture design, Ettore Sottsass, Archizoom Associati, Superstudio, Ultrafragola, Superonda, Safari, Mies, Rumble, Canton, Florence design, 1960s design, 1970s design, collectible design.

Furniture

29/09/2026

✱ HAVE YOU EVER HEARD OF RADICAL DESIGN?

On December 4, 1966, inside the small Galleria Jolly 2 in Pistoia, a group of young architects from Florence’s experimental architectural scene came together for an exhibition called Superarchitettura — around the newly founded Archizoom Associati and the emerging Superstudio.

It would become one of the foundational moments of Italian Radical Design.

The date matters. Exactly one month earlier, on November 4, 1966, Florence had been devastated by the great flood. Against this extraordinary backdrop, a new generation was beginning to question the cultural, architectural and social models it had inherited.

Superarchitettura brought Pop imagery, mass production, consumption, colour and parody into architecture. Its manifesto spoke of “superproduction, superconsumption, the supermarket, the superman and super petrol”: design was no longer simply about function, but a way of questioning the world around it.

In 2007, for Poltronova’s 50th anniversary, Centro Studi Poltronova faithfully reconstructed the historic exhibition, working from archival documentation and in dialogue with the knowledge surrounding its original protagonists.

1966 — the original exhibition.
2007 — its reconstruction.
2026 — Superarchitettura returns to Milan.

Today, it can be experienced again within Andrea Branzi by Toyo Ito. Continuous Present at Triennale Milano, conceived and designed by Toyo Ito.

If you’re in Milan, go and see it in person.

✱ Triennale Milano
Until October 4, 2026

〜✼〜✼〜✼〜✼〜✼〜

Visual references / credits
Centro Studi Poltronova archive
Galleria Carla Sozzani / Fondazione Sozzani — Superarchitettura, Milan, 2007
MAXXI — SUPERSTUDIO 50, Rome, 2016
Triennale Milano — Andrea Branzi by Toyo Ito. Continuous Present, Milan, 2026
MAXXI installation photography: Musacchio & Ianniello
Triennale Milano installation photography: Andrea Rossetti





28/09/2026

✱ HAVE YOU EVER HEARD OF RADICAL DESIGN?

On December 4, 1966, inside the small Galleria Jolly 2 in Pistoia, a group of young architects from Florence’s experimental architectural scene came together for an exhibition called Superarchitettura — around the newly founded Archizoom Associati and the emerging Superstudio.

It would become one of the foundational moments of Italian Radical Design.

The date matters. Exactly one month earlier, on November 4, 1966, Florence had been devastated by the great flood. Against this extraordinary backdrop, a new generation was beginning to question the cultural, architectural and social models it had inherited.

Superarchitettura brought Pop imagery, mass production, consumption, colour and parody into architecture. Its manifesto spoke of “superproduction, superconsumption, the supermarket, the superman and super petrol”: design was no longer simply about function, but a way of questioning the world around it.

In 2007, for Poltronova’s 50th anniversary, Centro Studi Poltronova faithfully reconstructed the historic exhibition, working from archival documentation and in dialogue with the knowledge surrounding its original protagonists.

1966 — the original exhibition.
2007 — its reconstruction.
2026 — Superarchitettura returns to Milan.

Today, it can be experienced again within Andrea Branzi by Toyo Ito. Continuous Present at Triennale Milano, conceived and designed by Toyo Ito and curated by Nina Bassoli and Michela Alessandrini.

If you’re in Milan, go and see it in person.

✱ Triennale Milano
Until October 4, 2026

〜✼〜✼〜✼〜✼〜✼〜

Visual references / credits
Centro Studi Poltronova archive
Galleria Carla Sozzani / Fondazione Sozzani — Superarchitettura, Milan, 2007
MAXXI — SUPERSTUDIO 50, Rome, 2016
Triennale Milano — Andrea Branzi by Toyo Ito. Continuous Present, Milan, 2026
MAXXI installation photography: Musacchio & Ianniello
Triennale Milano installation photography: Andrea Rossetti

FASHION WEEK, BUT MAKE IT ULTRA. ◯From an icon of Italian design to the heart of Milan Fashion Week: Ultrafragola is com...
21/09/2026

FASHION WEEK, BUT MAKE IT ULTRA. ◯

From an icon of Italian design to the heart of Milan Fashion Week: Ultrafragola is coming to WHITE MORE.

From 24–27 September 2026, Poltronova will be at WHITE MORE by , a destination dedicated to the intersection of design, fashion, beauty and contemporary lifestyle in Milan’s Tortona Fashion District.

On display: ULTRAFRAGOLA — MIRROR/LAMP — BY ETTORE SOTTSASS FOR POLTRONOVA — 1970.

Designed as part of the Mobili Grigi series, Ultrafragola is mirror and lamp at once. Its unmistakable undulating profile frames the reflection while its integrated light transforms it into a luminous presence. More than fifty years after its conception, it continues to move naturally between design, fashion, interiors and visual culture.

For the first time, WHITE Milano opens selected spaces to fashion insiders and the wider fashion community. At WHITE MORE, around 30 selected companies will come together through talks, workshops, presentations, product testing and experiences.

The wider programme also includes WHITE BOX, dedicated to niche, emerging and contemporary streetwear and urban brands, plus installations, podcasts, workshops and DJ sets.
WHITE BOX and WHITE MORE will be open every day from 9:30 AM to 6:30 PM. From 6:30 PM to 9:30 PM, the programme continues in the outdoor spaces of and Bluesquare, with DJ sets, music and cocktail experiences, with drinks available for purchase on site.

Free admission with mandatory registration. Capacity is limited and tickets are available while places last. Industry professionals can also register at reception.

📍 WHITE MORE — Via Tortona 31, Milan
📅 24–27 September 2026
🕤 9:30 AM–6:30 PM
🔗 Registration link in Stories / highlights

Come find Ultrafragola at WHITE MORE — where design meets fashion, light meets reflection, and a 1970 icon meets Milan in 2026.

★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆

MILAN — WHITE MORE — POLTRONOVA — ULTRAFRAGOLA — ETTORE SOTTSASS — ITALIAN DESIGN — MILAN FASHION WEEK — DESIGN — FASHION — LIFESTYLE

✱ BEFORE RADICAL DESIGN HAD A NAME, THERE WAS SUPERARCHITETTURA.On December 4, 1966, in Pistoia, Tuscany, Superarchitett...
16/09/2026

✱ BEFORE RADICAL DESIGN HAD A NAME, THERE WAS SUPERARCHITETTURA.

On December 4, 1966, in Pistoia, Tuscany, Superarchitettura brought together the young architects who would define Archizoom Associati and Superstudio, opening a new chapter in Italian design culture.

Born from the extraordinary experimental climate surrounding the Faculty of Architecture in Florence in the mid-1960s, Superarchitettura challenged the idea that architecture and design should simply provide elegant solutions. Colour, stripes, waves, flowers, oversized geometries and deliberately artificial landscapes transformed space into something provocative, ironic and spectacular.

Against the conventions of the bourgeois interior, objects became arguments and interiors became manifestos. Pop culture, mass consumption, artificial landscapes and consumer imagery were turned into tools for questioning the domestic environment and the society producing it. Its manifesto spoke of the architecture of “superproduction” and “superconsumption”: an exaggerated language for an increasingly exaggerated world.

What would later be identified with Italian Radical Architecture was beginning to find its visual language.

And Superarchitettura was not only an exhibition.

Some of the experiments conceived for that environment would later evolve into objects produced by Poltronova. The form that became Superonda by Archizoom Associati developed from a prototype presented at Superarchitettura: two waves that abandoned the conventional furniture frame and proposed a freer, mutable way of sitting, lying and inhabiting domestic space. Today Superonda remains one of Poltronova’s defining designs, still challenging the conventional idea of what a sofa should be.

Passiflora by Superstudio also originated from a painted cardboard prototype created for the 1966 exhibition. Through Poltronova, cardboard was replaced by a light-permeable material, transforming that experimental form into a luminous column whose distorted silhouette oscillates between the natural and the artificial.

Exhibition, prototype, object: the experiment entered everyday life.

Almost sixty years later, the imagery of Superarchitettura continues to reappear, be reconstructed, exhibited and reinterpreted across generations.

Today, its extraordinary visual universe returns to Milan as part of “Andrea Branzi by Toyo Ito. Continuous Present” at Triennale Milano, reconnecting the radical experiments of the 1960s with the continuing legacy of Andrea Branzi.

❋ On view at Triennale Milano until October 4, 2026.

Almost sixty years after that first explosion of colour, irony and provocation, Superarchitettura still asks a remarkably contemporary question:

what if design did not simply furnish the world as it is — but helped us imagine the world differently?

✱ Andrea Branzi by Toyo Ito. A Continuous Present
☞ Triennale Milano, Viale Alemagna 6
〜 March 19 — October 4, 2026

Produced by Triennale Milano and Fondation Cartier pour l’art contemporain
Concept and exhibition design: Toyo Ito & Associates, Architects
Curated by Nina Bassoli and Michela Alessandrini
In collaboration with Lorenza Branzi and Nicoletta Morozzi

Installation view: Triennale Milano, 2026

Superarchitettura, Archizoom Associati, Superstudio, Andrea Branzi, Poltronova, Italian Radical Design, Radical Architecture, Superonda sofa, Passiflora lamp, Pistoia 1966, Florence design, Triennale Milano, Milan Italy, Italian design history, 1960s design.

07/09/2026

◿ MIES BY ARCHIZOOM

Designed by Archizoom Associati for Poltronova in 1969, the Mies armchair begins with an unexpected idea: turning a material associated with industrial conveyor belts into a place to sit.

A strip of natural para rubber, strong and elastic, is stretched across a geometric chrome-plated steel structure, reducing the conventional armchair to a few essential elements. In deliberate contrast with the industrial character of the seat, the headrest is upholstered in ponyskin.
The name Mies emphasizes the resemblance of its rigorous structure to the architecture of Ludwig Mies van der Rohe, conceived as a tribute to the great master who died in the same year, 1969.

Alongside the armchair, Poltronova presented something even more unexpected: a matching luminous footrest, combining the same steel structure and ponyskin upholstery with light. Together, the two pieces blur the boundaries between furniture, industrial materials and the domestic landscape.
Born from the experimental language of Archizoom Associati, Mies transforms an industrial component into a provocative piece of furniture: essential in construction, unconventional in material, and unmistakably Poltronova.

✧ Mies armchair and luminous footrest are produced by Poltronova.



Mies armchair, Mies chair, Mies footrest, Archizoom Associati, Poltronova, Mies 1969, Radical Italian Design, Radical Design furniture, para rubber chair, natural rubber furniture, chrome-plated steel armchair, ponyskin furniture, luminous footrest, Ludwig Mies van der Rohe, 1960s Italian design, collectible design, Made in Italy.

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