03/07/2026
Over the 10 years of running my forestry mulching business, I’ve talked with a lot of guys asking me advice about getting into the forestry mulching business, how much does everything cost, how much to charge, how to find customers, on and on. There is a real method to the business decision making process, and understanding concepts of risk management that go into:
Buying a machine.
Starting a new service.
Taking on a loan.
Changing pricing.
Sometimes it works. Sometimes it doesn’t.
The problem I’ve seen is most guys don’t know the real steps on how to analyze the decision, or even know all of the questions to ask, before they commit money and time, or worse- buy equipment THEN hope they can make money.
So I built something to solve that.
It’s called TRUEHOUR Decision.
It’s a simple tool that walks you through the ‘by-the-book’ key factors behind any business decision and then gives you three things:
• A viability score showing how strong the opportunity really is
• A risk classification (Go, Caution, or No-Go)
• The primary failure driver of your specific plan — the one factor most likely to cause the plan to fail
In other words, it tells you what could break your plan BEFORE you invest in it.
I designed it for people like us — owner-operators, contractors, and small business owners making real-world decisions.
If you’re thinking about:
• Buying equipment
• Starting a side business
• Expanding services
• Taking on debt for a new opportunity
This tool will definitely help you pressure-test the idea first. It’s a reality check that will show you the right questions to ask, awareness of decision factors, then allows you to make adjustments to your plan. All BEFORE any financial commitments are made. This is the right way to do things.
You can check it out here:
https://truehourapp.com/decision
You can download it from the Apple App Store here:
https://apps.apple.com/app/truehour-decision/id6759505668
Let me know what you think.