Bad S Branding

06/01/2025

03/20/2025

Clean cars & clean looks 🔥

We created three different custom hats for our friends at that are as fresh as their details.

⚫️ Richardson 112 black with grey mesh hat with saddle brown leather patch
🚗 Richardson 256 red rope hat with saddle brown leather patch
🔴 Richardson 112 red with black mesh hat with a saddle brown leather patch

Want your own custom gear? DM us and let’s get started!

03/14/2025

I’v known William since I was in Kindergarten and getting to create a hat that promotes his business was a really special full circle moment.

If you haven’t checked out make a point to, because his work is bad 🫏

You’re looking at a saddle brown leatherette hand stitched circle patch on a 112 in heather grey with a navy mesh hat.

Dm us to order your custom patch hat!

03/12/2025

These camo rope hats are *chefs kiss*

And that reflective silver patch at the end ain’t to bad either 😏

Custom camo hats now available in the rope hats and the standard Richardson 112s.

Dm us for more info!

03/03/2025

🚨 Next-level custom alert! 🚨

Contest winner wanted his favorite buck on a hat, so we made it happen.

We added a Texas flag backdrop then hand stitched the leather patches on our new camo hat (because rope hats weren’t his style). Then we engraved the same design onto two tumblers…and💥 a one-of-one set, that no one else has.

We’re called Bad S for a reason — because we make bad ass custom gear. Want your own buck on a hat or cup? DM us and let’s make it happen.

02/14/2025

Can’t get her a real cow or chicken for Valentine’s Day? No worries—get her a hat with one instead! 🧢🐄🐓

Forgot a gift this year? Let’s make sure you don’t miss out on creating a Bad S birthday or anniversary gift next time!

02/13/2025

Branded with quality and built to stand out! 🐮

This custom leather patch for 4K Cattle Co, shaped like a cattle ear tag, is just one example of the ‘Bad S’ work we do. We’re all about creating badass custom leather patches, and we’re ready to work with more brands who want something unique.

Who’s next? 👀

02/12/2025

100 FOLLOWERS GIVEAWAY! 🎉 ($100 VALUE)

We hit 100 followers, and we’re celebrating with an bad 🫏 giveaway! One lucky winner will receive:

🧢 Custom Richardson 112 hat
🧢 Custom Richardson 256 rope hat
🥤 Custom black 20oz tumbler
🥤 Custom black 30oz tumbler

All items will featuring the same custom design of your choosing!

HOW TO ENTER:
✔ Follow
✔ Tag 3 friends in the comments (more tags = extra entries)
✔ Share this post to your story and tag us so we see it!

Giveaway ends: Sunday, February 16, 2025, at 11:59 PM CST
Winner announced: Monday, February 17, 2025

Enter now for your chance to win!
Instagram is not participating or responsible for this giveaway, and this promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram.

02/07/2025

Custom shaped patches? ✅
Metallic options? ✅
Beach proof? ✅

Dm us with your idea and let’s create a a bad 🍑 hat.

02/05/2025

Copper or Silver? 🧢

We now offer copper or silver metallic patches!
Dm us for more info.

09/01/2024

We’ve been a little busy here at Bad S!

We’ve been working through our two biggest hat orders to date, refining our processes and we welcomed the newest member to our family.

Meet Sawyer Renée Scheffe! She inspired our newest hat “The Girl Dad.”

We are still working through these big orders (what else do you while laboring but sew hats? S/o to .sarahscheffe for being a champ during labor) and then we will start accepting new orders shortly. We appreciate your patience as we embrace this new chapter with our family!

Lots of love from the Scheffe’s ❤️

06/22/2024

Nothing like a little ocean time to get your mind right! 🏖️

These hats have been beach tested and we’re thrilled with the durability of the patches. Summer is just getting started so let’s create your go to hat/cup!