Long before he began creating signature cabinetry and furniture for discerning clients throughout Arizona and beyond, Dave Potter was just another high school student taking shop. Even then, Potter saw the possibilities of working with wood. “My wife likes to talk about the romanticism of the products we produce, and it’s true,” Potter says. “There is an artistry to hand-crafted
work; I’ve felt th
at from the beginning. But what we create today is definitely different—I’m not making birdhouses anymore.”
Instead, Potter and his team of master craftsmen are producing one-of-a-kind works of
hand-carved art—from contemporary kitchen cabinets to rustic entertainment units to transitional bathroom decor and much more. Wood Expressions, the company Potter launched in 2005, leaves no part of the process to chance, handling design, manufacturing and finishing inside its 20,000-square-foot facility in Phoenix that
features state-of-the-art and eco-friendly automation to quickly turn projects while maximizing each piece of alder, cherry, walnut, sepele or other exotic woods.
“Our customers understand that we are not only skilled artisans, but
we are delivering a product that isn’t overpriced,” says Potter. “We design to fit per house, per product and per client—but, most importantly everything we do is to fit the needs of our customers.”
