10/22/2026
Very important industry research was conducted at the Healthcare Design Conference (aka HCD) in New Orleans:
Beignets…or gumbo?
Where do you stand?
Visual ID: The reel opens with clips of New Orleans, including historic French Quarter buildings, street musicians, fresh beignets and a bowl of gumbo. It then cuts to a series of quick interviews at the Healthcare Design Conference, where Alex Marsh asks manufacturers to choose between beignets and gumbo. Interviewees stand or sit in front of their displays, including HAT Collective, IOA, 9to5, Integra, Lesro and Calyx. A running tally of votes appears on screen as participants share their answers. Captions appear throughout the video.