06/17/2020
What exactly is a "Digital Ecosystem"?
Over the past 2 years, Fantasy was engaged to envision and produce a suite of integrated products for Royal Caribbean Cruise Lines, including for their guests and staff. Digital products now play a key role for an entire fleet of ships for the world's most beloved Cruise Line. They include:
Booking
Onboarding
Facial recognition and security
A digital concierge
Connected TV
Smart Rooms
AR experiences
Destination experiences
Digital Staterooms
Smart Elevators
3D deck maps
Digital keys
Restaurant & event Booking
Crew management
all the way to "bring me a towel and a mojito" to my exact location please!"
Ok, so we have a suite of apps and products and CMS platforms. The key is how they connect and integrate, how they share a design and UX language, how they seamlessly pick up from one to the other as you transition from one experience to the other.
Together with the RCCL Team, Fantasy envisioned and created a world-class ecosystem that is now available and ready for our guests.