Hoek Home

Hoek Home Modular, quick-assembly furniture that gives you the power to transform your room in seconds.

03/01/2026

Twelve years ago, I made a chair and posted it to YouTube.

It changed everything.

Today, I’m starting again.

Episode 1 is live. Full film in the link in bio.

02/02/2026

Really appreciate everyone who’s stuck around. More to come soon 🙏🏻

The DiCon lounge chair is built from two intersecting, truncated cones both starting as flat sheets that are bent and la...
11/24/2025

The DiCon lounge chair is built from two intersecting, truncated cones both starting as flat sheets that are bent and laminated into rigid curved forms. One cone creates the base, the other creates the seat, and their intersection naturally forms the lounge angle.

An exploration in developable geometry, bending, and how simple curves can become structure.

This coffee table begins as a flat sheet that’s bent and laminated into a conical form, a simple experiment in how curva...
11/15/2025

This coffee table begins as a flat sheet that’s bent and laminated into a conical form, a simple experiment in how curvature can create strength and structure.

This version can be made over formwork and laminated, but shapes like this could potentially be designed to ship flat and bend into their final geometry. An early study in what’s possible when you push a flat sheet into three dimensions.

11/05/2025

Our first design worked perfectly … until it didn’t.

The original Hoek system could only fit our slim, angled wooden legs. Beautiful, but limited.

So we rebuilt it from scratch.

We widened the cap, added a metal plate for strength, and redesigned the locking teeth so you can’t ever put a leg in backwards again.

One fix turned into a total reinvention and the birth of the Universal Joint.

Because good design isn’t just about solving problems.
It’s about finding better ones to solve.

11/04/2025

We don’t have many left so if you want one head over to our website and grab them while you still can!

10/24/2025

Dusting off some of the samples. Come check them out at our showroom in Red Hook. Open this Sunday 10-4pm.

Also, are we making furniture together or what?? Quit dodging my calls. 🤷🏼‍♂️

10/23/2025

Walmart called this “goof-proof” furniture.

Then they said “no.”

Sometimes the best feedback is rejection.

Hey want to take a look at what we’ve been working on?

Address

New York, NY

Telephone

+13475529933

Website

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