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White Knight Kingdom, 10628 CENTRAL Avenue, Montclair, CA (2026)

05/04/2023

Amid the tumultuous ups and downs of the global furniture export market, there was one country that stood out as a true champion in 2022 - Vietnam. With a resounding victory over China and a commanding 31% share of the lucrative U.S. export market, Vietnam has proven once again that it reigns supreme in the world of furniture.

But it wasn't all smooth sailing for Vietnam on its road to the top. A mixed bag of achievements in various categories saw it rise to the summit once again, leaving China trailing behind by a mere $17.5 million. Meanwhile, the global market as a whole saw a steady 7% rise, surpassing the impressive $31 billion mark.

While Vietnam may have claimed the throne, Mexico is a rising star in the furniture export world, with a 20% increase in its contributions to the United States' imports. With an emphasis on wood frame upholstered seats and a staggering 50% surge in wood kitchen furniture, Mexico has proven itself as a superb choice for suppliers looking to avoid supply chain headaches and exorbitant container rates.

As the furniture export market continues to evolve and shift, it is clear that the competition will only become fiercer. But with champions like Vietnam and rising stars like Mexico, the future looks bright for the world of furniture.

The race for the coveted fourth spot in the global economy has turned into a nail-biting competition between Malaysia, Canada, Indonesia, and Italy. The numbers are in, and it's anyone's game. While Malaysia may have had a slower climb to the top, it still managed to edge out Canada by a hair's breadth, leaving the two nations neck-and-neck. However, the real contenders shaking things up are Indonesia and Italy, with growth rates that could rival a rocket ship's takeoff. The gap between fourth and seventh place is now razor-thin, making for an electrifying showdown on the world stage.

Indonesia has a trick up its sleeve, though. It's a veritable treasure trove of natural resources, including prized woods like mahogany, acacia, and teak. These resources have made it a hot commodity in the world of furniture, a fact not lost on the United States, which is gobbling up imports from all corners of the globe. India is another nation with a promising future, and it's not alone. Thailand, Poland, and other countries have all made strides in exports to the United States, though they still have a ways to go to catch up to the heavy hitters.

It's a high-stakes game of musical chairs, and each country is jostling for a spot in the limelight. The suspense is palpable as the world watches and waits to see who will emerge victorious in this battle of the titans. One thing is certain: the economic landscape is shifting, and no one can predict what the future holds. The only thing left to do is buckle up and enjoy the ride.

12/23/2022

There are no orders too small or too big. Thank you for being our valued customer. We are so grateful and hope we met your expectation. Have a Merry Christmas!

10/12/2022

It’s only October, but holiday shopping promotions are here from now until January.
There are Target’s “Deal Days”,Walmart’s “Rollbacks and More”, Best Buy’s “Flash Sale” and plus Amazon’s Prime event. Then it will be Black Friday and December Christmas sales and post-holiday clearance deals.
With retails have excess inventory and inflation is hitting customers’ wallets, the retail chains is highly incentivized to offer promotions this year.
Shopping smart is even more important for consumers
Here are some of the tips offered by retail analysts:
Check the price history
Sometimes stores will increase prices on a product briefly before putting it on “sale.
Tips on using websites such as Camel Camel Camel or Honey, free browser extensions that show price histories on Amazon and let shoppers set price-drop alerts to figure out what’s actually a deal.
2. Wait on clothing
Winter merchandise becomes cheaper later on in the season.
Apparel retailers offer deeper discounts when they need to clear out one season’s stuff to move into the following — because keeping inventory is costly and fashion trends may change.
3. Buy electronics and toys around Black Friday
The best time of the year to buy new gadgets and toys remains the period around Black Friday, analysts say.
Retailers have trained shoppers over the years to seek deep discounts on TVs, video game consoles, laptops and other electronics on Black Friday and Cyber Monday. So if electronics deals aren’t strong on those days, retailers risk disappointing consumers.
Thanksgiving will be the best day to find electronics discounts, while Black Friday will offer the best deals for televisions.
4. Watch the price after you buy
Track prices online, and if an item drops lower than the amount you purchased it for, some retailers will refund the difference. Many major stores have extended their holiday price match policies to cover a longer time period.
For example, Target store or online has price match for items bought between 10/6 ~12/4. Walmart on or after October 1 can be returned through January 31.
So make sure to be a smart shopper even after you buy.

10/12/2022

The survey, which was conducted by Morning Consult between May and August 2022, polled 16,000 "Gen Z adults," or people currently 18 to 25 years old in the US, to find out how favorably they view thousands of brands.
From Amazon to Skittles, survey shows tech and snack brands reign supreme with the demographic and older Gen Z-ers love big tech companies like Google, Amazon, and Netflix, but Facebook and Instagram barely register.
Here are the most popular brands among the age 18 to 25 cohort.
Numer 1: YouTube
Numer 2: Google
Numer 3: Netflix
Numer 4: Amazon
Numer 5: M&M's
Numer 6: Walmart
Numer 7: Target
Numer 8: Doritos
Numer 9: KitKat
Numer 10: Oreos
Numer 11: Gatorade (energy drink)
Numer 12: Nike
Numer 13: Cheetos
Numer 14: Dollar Tree
Numer 15: Sprite
Numer 16: Pringles
Numer 17: Capri Sun
Numer 18: Pixar
Numer 19: Skittles
Numer 20: Apple

10/04/2022

While the buying power of Generation Z has yet to reach its full potential, getting in front of them and building a connection now is one of the keys to retailers’ future success.

Generation Z, is made up of those born between 1995 and 2012, meaning that the leading edge of the cohort has graduated college, entered the workforce and will soon be 30 years old.

It is among the most racially and culturally diverse generation in U.S. history, with 22% having at least one immigrant parent and nearly half (48%) being non-white. Today, Gen Z accounts for 40% of the world’s consumers and represent $600 billion in spending power.

“Right now, it’s the older generations we’re seeing in the store but we know we have to get in front of the next generation because they will be our customers and soon.”

The primary customer today is Baby Boomers, but we know that will change. Now we’re looking to shift so that we continue to be important for the next generation, and one of the ways we’re doing that is through social media.

Facebook, once the darling of the younger generation, today skews somewhat older demographically. Even Instagram, which had proved to be young people’s escape from Facebook, has also become more commercialized and subsequently dated, in terms of its demographics. Increasingly TikTok is emerging as most popular with Gen Z while YouTube has evolved into the educational resource for younger generations.

Reports shared that responding to the finding that 48% of Gen Z consumers say they never pay full price, retailers shared strategies for adapting luxury and everyday-low-price selling models to the still-nascent shopping behaviors of this key generation. They don’t use the ‘S’ word: sale but to offer the best price every day, so for retailers, it’s how do they say this is who they are, and also what they offer is already a great deal.

Working with Gen Z is not only about their desire for a deal, but also their desire to shop in the ways that are comfortable and familiar to them.

“Gen Z are accustomed to using things like Cash App and Venmo as payment options. What does that mean for how they’re going to shop? I think we’re going to see some types of hybrid options emerge that will help people build trust and equity with this generation.

The shift that the retailer has made since its early days as a discount retailer to one built on delivering a luxury experience across a broad range of better and best tiers. In that environment she noted that, “We’re going to sell the lifestyle as opposed to the price.

Gen Z has been an early adopter of Buy Now Pay Later (BNPL) programs and retailers will need to adapt their financing plans to provide an increasingly broad array of options.

The importance of continuing to evolve touch points, services and offerings to remain attractive to this economically powerful emerging generation is what retailers need to pay attention to.

07/30/2022

Amazon’s home category surpassed electronics in capturing the largest share of sales during the two-day promotion from July 12-13. Amazon home sales were more than 20% of total, surpassing both the sector’s performance in 2021 and 2020.

More than a third of Amazon’s home gross merchandise value on Prime Day ’22 was generated by sales from the kitchen & dining category. Vacuums and floor care saw the largest boost in sales (5.8% share of sales on non-Prime Days up to 21% this Prime Day. Gross merchandise value for bedding and bath were lower during Prime Days than on a typical day.

Within the home category, Amazon’s private-label brand share has decreased year-over-year on Prime Days. Private-label bedding claimed only 3.4% in share of sales this year, almost half of its share of sales from last year’s Prime Day.

07/03/2022

Freedom isn’t free…
Thank you to all who paid that price.
Cherish the liberty to live as you want.
Best Wishes and Happy Independence Day。

06/26/2022

Amazon’s Prime Day event will be held on July 12-13, the 48-hour event kicks off July 12 at 3 a.m., with more than a million deals offered from small and medium-sized businesses.

EDT and runs through July 13 for Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., the U.S. and, for the first time ever, in Poland and Sweden.

Later this summer, Prime Day deals events will be held in India, Saudi Arabia and the United Arab Emirates, as well as in Egypt for the first time.

From June 21 through July 11, for every $1 spent on eligible small business products, customers will receive a chance to win prizes.

In the U.S., this includes a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegas, tickets to a special New York City screening and cast meet-and-greet for Prime Video’s upcoming The Lord of the Rings: The Rings of Power series and a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles.

To learn more and shop curated collections — including from Black-owned, woman-owned, and military family-owned small businesses — visit amazon.com/supportsmall.

05/24/2022

April’s Consumer Price Index increases more than expected

Investors are eyeing what could be a pivotal consumer price index report for April, anticipating that the data shows inflation has already reached its height.
Economists warn that prices could remain elevated. The issue is how fast inflation could decline when it comes to determining how the Federal Reserve will respond with interest rate hikes.
CPI is expected to rise 0.2% in April or 8.1% on an annualized basis. That’s compared with a 1.2% monthly increase or 8.5% gain year-over-year in March.

According to the U.S. Bureau of Labor Statistics the Consumer Price Index increased by 0.3% in April 2022. Over the past 12 months, the all items index increased 8.3%, before seasonal adjustment.

Biden administration responded to continued high inflation underscoring his work with the Federal Reserve and looking at tariff policies to try to tame the high costs facing consumers.

The concerning stats:
The food at home index rose 10.8% over the past 12 months, the largest 12-month increase since the period ending November 1980.
The index for meats, poultry, fish and eggs increased 14.3% over the last year, the largest 12-month increase since the period ending May 1979.
Increases in the indexes for shelter, food, airline fares and new vehicles were the largest contributors to the seasonally adjusted all items increase.
Household furnishings were also affected. The Bureau reported that consumer price index for household furnishings and operations increased in April, although it did not report the specific figure.

05/10/2022

Is the online sales boom over?
Furniture producers favor hybrid strategy to meet demand
As the pandemic slowly fizzles out, the online sales boom brought forth by it also appears to be slowing.
According to figures released by the U.S. Department of Commerce in February, digital spending in 2021 rose 14.2%, less than half of the unprecedented 31.8% seen in 2020.
When looking at Wayfair and Overstock — whose sales have slowed and whose active customers have dropped off — online furniture sales appear to be following the same trends: They’re still going strong, and still growing, but at a slower pace than seen during the first year of the pandemic.
Furniture makers have realized this but at the same time seem to be largely optimistic.
Overstock saw a 40% site decrease. People are beginning to leave their homes. Mandates are being lifted. Growth will slow, but will continue.
“If you look at five-year projections, annual growth for e-commerce is about 2.5%. When you look at brick-and-mortar compared to e-comm, the data clearly suggests brick-and-mortar will be dominant, at more than 70%. E-comm projected to be in the 20% range.”
E-commerce challenges
From fulfilling orders to satisfying e-commerce consumers, selling in the online space presents challenges.
Fulfilling online furniture orders is tough, making sure product data are organized intelligently has been vital to the success.
E-commerce consumers are much less understanding than the traditional B2B customers. Sellers must be aware of their core customer base and how important they are to them.
Fulfilling orders for drop-ship with multiple faculties around the world with state-of-the-art warehouse technolo. Autopilots forklifts to picking locations, reducing picking errors, thus reducing labor and returns. This allows sellers to meet demand and supply the e-commerce partners with a steady stream of inventory, as well as the ability to stay agile and pivot when necessary.
So what’s on the horizon?
E-commerce will only continue to grow for the industry and the easier and more convenient we make it for the end-consumer, the more they trust the process.
Companies will need an omnichannel presence!
“Omnichannel presence is the solution going forward,” “Brick-and-mortar retailers will create an online presence. But it will also go the other way. We will see e-commerce platforms move towards brick-and-mortar. Wayfair is already moving in this direction.
The ultimate solution is a combination. There are endless roads of possibility that people can explore.

05/05/2022

8 Tips for Managing Logistics Challenges
Flexibility on shippers’ part has never been more important in the face of high rates on the water and on the ground. That won’t change any time soon with container pricing remaining high and space availability tight.
Be flexible on routing requirements such as import ports of entry to avoid bottlenecks at any one port by using multiple ports. Diversification of port usage also reduces risk. For instance, the ILWU West Coast contract runs out June 30; remember the chaos of 2015’s negotiations.
Consider creative routings. For example, avoid inland transfers and intermodal points (rails are extremely congested now), and build in-port transload solutions when needed. Doing so helps carriers empty containers faster and get them back overseas where they’re needed.
Turn equipment such as containers quickly. “Carriers prefer live unloads, it speed up delivery and distribution operations, as do transloads that avoid inland congestion; it’s more expensive but faster.
Minimize free time container usage in ports, and do not incur demurrage or per diem charges. Shippers used to take advantage of extended free time at ports and door locations, but now those have been scaled back to mostly tariff/standard terms. Provide an accurate rolling and updated shipping forecast, two months in advance.
Do not cancel or make multiple bookings for the same shipment and have your cargo available at the right place and time. Conduct business in the way we all want the industry to behave, by utilizing a realistic, reliable forecast, allocation requirements, booking patterns, etc.
Pay bills on time.
IT can impact customer service for the better. By making your business more predictable to carriers, you increase your chances of getting equipment and bookings timely, at the best possible price.

05/02/2022

5 things to look out for May 2~8, 2022
byBill McLoughlin / Furniture Today

China Lockdowns
The most recent wave of lockdowns resulting from China’s zero-Covid policy is threatening the supply of upholstery fabric and cut-and-sew kits. Between worker shortages, factory shut-downs and quarantine rules inhibiting the movement of goods between cities there is an emerging shortage that threatens to get worse, much worse.

Consumer Demand
It’s clear at this point that consumer demand has slowed from the height of the pandemic. We all knew it would, the question was always when and by how much.

The when has been answered, and the by-how-much is becoming a clearer each day. What still appears to be a challenge is how to measure and forecast based on the emerging data. Comparing sales with 2020 or even 2021 is difficult because of pandemic-inflated demand. If you compare with 2019 sales, comps certainly look better, but is that an accurate measure for where we are now?

The economy is in a different place and so are consumers. So what’s the real picture, and how do you forecast? Those with the best answers will come out strongest on the other side.

Inflation
The annual inflation rate hit 8.5% in March. Even accounting for gas and food, it was up 6.5%, the highest it’s been in 40 years.

While some economists say it’s reached its peak there is cause for concern in accelerating housing costs. That, coupled with the expectation that interest rates will rise could undercut a key driver of furniture purchases — household formation — and could further weaken demand. In short, signs point to a coming battle for market share.

Retail Evolution
The history of retail evolution always moves in the direction of convenience. It has since the first General Store put five separate craftsmen out of business more than a century ago.

A close look at the trend line shows stores have rebounded from the hit they took early in the pandemic. But if you pull back and look at the longer term, it’s clear that e-commerce continues to gain share. Those who want to survive long term absolutely must figure out how to stay in front of a consumer who will increasingly be tied to some form of portable electronic communication (what’s after smartphones?).

Geopolitics
The war in the Ukraine is becoming more than a human tragedy and potential flashpoint between Russia and NATO. It’s become the nexus for countries around the globe to choose sides and establish new alliance structures.

As I write this China and Iran have agreed to step up defense cooperation and participate in joint military drills. Countries are choosing teams, and it’s not for a game of dodgeball. Any student of history can see the parallels to past global events and is watching closely, very closely, for what could come next.

White Knight Kingdom

05/04/2023

12/23/2022

10/12/2022

10/12/2022

10/04/2022

07/30/2022

07/03/2022

06/26/2022

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05/05/2022

05/02/2022

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