For projects outside of Massachusetts, we also do business as New England Opinion. Follow us to hear about our upcoming research projects! Privacy Policy for Cambridge Focus / New England Opinion
Cambridge Focus / New England Opinion is committed to protecting your privacy and the personal information we collect while recruiting market research participants. This Privacy Policy outlines how we c
ollect, use, and safeguard your information. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Information We Collect
We may collect various types of information, including:
1. Personal Information:
o Name, email address, postal address, phone number, and other contact details. o Demographic information such as age, gender, education, occupation, and income. o Any other information voluntarily provided by participants in our surveys or interviews.
2. Survey Responses and Feedback:
o Information provided by participants in surveys, interviews, or other research activities. o Responses to questions, opinions, and feedback provided during research activities.
3. Usage Data:
o Information about how you interact with our website, such as IP address, browser type, operating system, and pages visited. How We Use Your Information
We may use the information we collect for the following purposes:
1. Conducting Market Research:
o Analyzing survey responses, feedback, and other research data to generate insights for our clients. o Aggregating and anonymizing data for statistical analysis and reporting.
2. Communication:
o Contacting participants regarding their participation in research activities. o Sending survey invitations, reminders, and follow-up communications.
3. Improving Our Services:
o Enhancing the quality and relevance of our research studies and methodologies. o Customizing our website and services based on user preferences and feedback.
4. Marketing and Promotions:
o Sending promotional materials, newsletters, and updates about our research activities. o Seeking consent for participation in future research studies or marketing initiatives. Disclosure of Your Information
We may share your personal information with:
• Clients and partners: We may disclose aggregated and anonymized data to our clients and business partners for research and analytical purposes. Your contact information, including your phone number, will not be shared with clients and partners without your consent.
• No contact information, including mobile information, will EVER be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
• Legal compliance: We may disclose your information to comply with legal obligations, enforce our policies, or protect our rights or property. What personal information we will not share:
• We never distribute your contact information, including your phone number, to third parties.
• We anonymize your data when sending it to clients, meaning that survey answers or data gleaned from research will NOT be associated with your name.
• When you consent to receiving contact from Cambridge Focus / New England Opinion, we will never share this consent with third parties. Data Security
We take reasonable measures to protect the confidentiality and security of your personal information. This includes implementing appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction of data. Your Rights
You have certain rights regarding your personal information, including the right to access, correct, or delete your data. For example, you have the right to opt out of all Cambridge Focus and New England Opinion communications at any time. If you wish to exercise these rights or have any questions about our privacy practices, please contact us using the information provided below. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically for any updates. Contact Us
If you have any questions or concerns about our privacy practices or this policy, please contact us at [email protected].
