HollerDesign

HollerDesign is a design/build studio located in Lascassas, TN. We specialize in modern interpretations of traditional Southern furniture.

HollerDesign creates and constructs furniture inspired by the traditions of the American South, but informed by modern sleekness and simplicity. And uniquely, each piece is sourced, designed and crafted from and on the Lascassas, Tenn., dairy farm that's housed HollerD owner Matt Alexander's family for more than a century. That wholly linear process starts with downed, dead or falling trees on Ale

xander's farm, which move to Cowblade Sawmill, run by Alexander and his dad, Donald. The family lumber is stacked, dried and, after a year or two, shaped into Alexander's designs inside the HollerDesign workshop -- once a general store run by Alexander's grandfather. It's a sustainable, resourceful and roots-rooted process that echoes the soul of the South. The pieces themselves speak as much to Alexander's roots as to his path as a designer and craftsman, which took him from a childhood fascination with his dad's woodshop work to a University of Tennessee sculpture degree, a master's in 3D Design from Michigan's Cranbrook Academy of Art, then a stint assisting internationally heralded product designer Jason Miller in Brooklyn. Farm roots and focused design studies wound into HollerDesign's bridging of classic forms and contemporary lines, which come through in everything from the individually numbered HollerD cheese boards used at East Nashville coffee stop Barista Parlor to the the sleek and stackable RolfChairs at praised Nashville restaurant Rolf and Daughters. Every HollerDesign piece is born of locally sourced and hand-selected lumber, functionally and aesthetically minded design and environmentally friendly finishes -- true start-to-finish care that channels the dedicated workmanship of the past and shares a respect for -- and mind on -- the future.

03/15/2026

Calling all makers! Porter Flea applications are now open!

The Porter Flea team hand selects vendors each year to bring you the most diverse and exciting line up of creative crafters in the region.

02/27/2026

Everybody has those tasks that they put off over and over. Ours is never actually laying down any protective layer in our spray booth floor resulting in about 8 years of finish buildup. 🤷🏻‍♂️ Looks like we have some HD now.

02/17/2026

Wrapped up these cafe tables made out of reclaimed posts and steel for our pals
-

02/12/2026

Custom banquette and table installed!
-

02/07/2026

Saturday . Birdie is shaping up to be a good employee at HD HQ. She is a quick learner with a positive attitude.

02/05/2026

Walnut and brass coat rack for our pals and
-

02/04/2026

at HD HQ

01/22/2026

Morning from HD HQ.

12/19/2025

New Hire Alert! HD just added a CCO (Chief Chewing Officer) to our management team. Meet Birdie, a 10 month old Great Pyrenees/Anatolian Shepherd mix (DNA results pending). She will mainly be in charge of HD HQ security as well as serving as a scale figure in HD product posts. Everybody give Birdie a warm welcome to the HD team. .vance and I couldn’t be happier with the new addition to the family.

12/13/2025

All set up for the Saturday Market. Parking is $10 cash but entrance is free. Come see us and many other small local makers at the Fairgrounds Nashville.

10/30/2025

In progress at HDHQ.
-

Address

Lascassas, TN
37085

Telephone

+16152734084

Website

http://www.hollerdesign.us/

Alerts

Be the first to know and let us send you an email when HollerDesign posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Furniture Store in Lascassas?