12/26/2025
As some of our employees begin to celebrate Kwanzaa, we reflect on values that drive not only culture — but innovation and excellence in the automotive world. The Nguzo Saba (7 principles) offer powerful lessons for how individuals and communities build, lead, and serve.
1️⃣ Umoja (Unity) – Collaborate across teams, suppliers, and communities to move forward together.
2️⃣ Kujichagulia (Self-Determination) – Empower individuals to shape their careers and contributions with pride.
3️⃣ Ujima (Collective Work & Responsibility) – Solve challenges together—from the assembly line to the boardroom.
4️⃣ Ujamaa (Cooperative Economics) – Support a diversified supplier network and embrace inclusive economic growth.
5️⃣ Nia (Purpose) – Design and build with intention — toward a safer, more sustainable future.
6️⃣ Kuumba (Creativity) – Innovate boldly in engineering, design, and customer experience.
7️⃣ Imani (Faith) – Believe in our people, our mission, and the road ahead.
From the shop floor to our customers door, these values help drive progress with purpose. While the holiday was intended to unite African Americans by celebrating their history, heritage, and values - we recognize these as principles that unite humankind and make us .