Realtors Property Resource (RPR)

Realtors Property Resource (RPR) We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.

The RPR Pledge
Empowering REALTORS® Everywhere

At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principl

es that remind us of the importance of what we do and whom we serve: REALTORS®. Provide technologies and solutions that put the power back into the hands of REALTORS®.

2. Consistently improve our systems and products in ways that solidify and strengthen your market value.

3. Deliver robust and detailed data sets designed to support your professional expertise.

4. Offer an unparalleled assortment of user-friendly and customizable client-friendly reports.

5. Work with your best interests in mind, with integrity, accountability, and out-of-the-box thinking.

Every agent knows this pricing moment: “But Zillow says it’s worth more.”That’s when the conversation needs to shift fro...
06/02/2026

Every agent knows this pricing moment: “But Zillow says it’s worth more.”

That’s when the conversation needs to shift from an online estimate to real local context.

RPR helps agents compare comps, review market activity and explain the story behind the number, so sellers can see why pricing strategy matters.

Use the data to turn an awkward pricing conversation into a clearer one. rpr.me/cma

Happy Pride! Here’s to building communities where everyone feels welcome, supported and respected.
06/01/2026

Happy Pride! Here’s to building communities where everyone feels welcome, supported and respected.

Every client interaction has that moment… when they ask something and you either have the answer or you don’t. This brea...
05/31/2026

Every client interaction has that moment… when they ask something and you either have the answer or you don’t. This breaks down 17 of those moments—and how to use RPR to be ready for every single one.

The agent who wins isn't the one with the most tools. It's the one with the right answer at the right time. Here are 17 of those moments…

🔎 Those who search smarter… sound smarter! Join this webinar to learn how RPR helps agents research properties, analyze ...
05/30/2026

🔎 Those who search smarter… sound smarter!

Join this webinar to learn how RPR helps agents research properties, analyze markets, apply filters and zero-in on the information clients care about most.

Save your spot now! ⬇️ rpr.me/research-webinar

🗓️ Date: Wed, Jun 3rd

⏰ Time: 11:00 AM CDT

Ever get hit with a client question mid-showing and think, “Umm…”? AI Property Insights has your back! Tap once in the R...
05/30/2026

Ever get hit with a client question mid-showing and think, “Umm…”? AI Property Insights has your back! Tap once in the RPR app and get smart, client-ready answers to keep the convo moving like a pro.

Turn property data into instant talking points with AI Property Insights in the RPR app. Get client-ready summaries in seconds and deliver them right when it matters.

What if your website actually brought you warm leads? K**a Burton uses RPR to turn market data into content, conversatio...
05/29/2026

What if your website actually brought you warm leads? K**a Burton uses RPR to turn market data into content, conversations and clients. It’s simple, smart and something you can start doing today. See how she does it…

See how Broker-Agent K**a Burton uses RPR to turn market data into content and generate leads through dynamic reports, AI tools and data-backed insights.

Still only scratching the surface with RPR? This webinar is your shortcut to the tools, workflows and reports agents use...
05/28/2026

Still only scratching the surface with RPR?

This webinar is your shortcut to the tools, workflows and reports agents use to research faster, impress clients and stay productive from anywhere.

Think of it as your “work smarter” starter pack! rpr.me/new-to-rpr

🗓️ Date: Tue, Jun 2nd

⏰ Time: 1:00 PM CDT

Just because you’re new doesn’t mean you’re not dialed in! With RPR on your phone, you’ve got instant answers, pricing p...
05/27/2026

Just because you’re new doesn’t mean you’re not dialed in! With RPR on your phone, you’ve got instant answers, pricing power and market insights at the ready. So you show up sharp and ready, no matter where you are. rpr.me/new-agent-app

Longer days.☀️Smarter skills!RPR’s June webinar lineup is loaded with practical ways to build confidence in the field, c...
05/26/2026

Longer days.☀️Smarter skills!

RPR’s June webinar lineup is loaded with practical ways to build confidence in the field, create stronger client conversations and put AI, market trends and mobile tools to work for your business.

Which class are you jumping into first? rpr.me/webinars

Memorial Day is a time to pause, reflect and remember those who gave their lives in service to our country.We honor thei...
05/25/2026

Memorial Day is a time to pause, reflect and remember those who gave their lives in service to our country.

We honor their sacrifice today and always.

Address

430 N. Michigan Avenue
Chicago, IL
60611

Telephone

+18779777576

Website

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