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Peak Ecommerce

Online marketing performance and strategy for local small businesses and startups. Connect with your audience and customers.

Online marketing for local businesses and startups is complex and constantly changing. Understanding this complexity and keeping pace with the changes is a full time job. As such you need a trusted advisor for your online marketing efforts to be successful. We can be that trusted advisor by:

First making sure your digital footprint is in order and optimized. For example,

* Is your website mobile

friendly?
* Have you claimed and optimized your Google My Business listing?
* Have you claimed and secured your digital assets such as your social media channels?
* Have you claimed your Apple and Bing Maps listing?
* Are your other Google assets in order such as your Webmaster Tools (Search Console), Google Analytics, etc..?
* Making sure you as the founder have a compelling digital footprint?
* And much more

Second, developing, executing and managing more advanced online marketing methods. These include,

* Using Google Adwords and Facebook ads to drive targeted ad qualified to your desired digital destination
* Leveraging social media to monitor and listen for mentions and engagement and transform that into actionable
* Social Network Analysis to identify who is influential and engaging in your topic of interest and using that to further build your audience for your services and/or products

05/02/2016

Looking for a summary of whats important for making your business discover-able online by your audience? Check out the article below for quick tips from a range of local search experts.

Local SEO Strategies to grow your business using the internet. Experts share their top local seo strategies in our expert roundup.

04/18/2016

Thinking About The Role of Social And Search

Part of this article speaks about the different roles social and search have concerning a small businesses customers. If there is one take away, it would be that social is great for those customers you already have whether they are active or past customers. Search on the other hand is great attracting new customers.

As always, this is just one article from one author. Although it should be noted that the source is authoritative and experienced.

This is the 12th installment this year of our Deep Dive Into Local series. For the week ending Monday, April 4th, Ed Reese and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is pos…

03/15/2016

Looking for daily weekday updates? I publish each work day on Twitter the latest findings on Local Marketing, Local Search and Google. Visit me at https://twitter.com/timothyjsweeney

The latest Tweets from Timothy J Sweeney (). Helping businesses and leverage online search, , digital marketing and Google to make money. Owner of http://t.co/eY6tNcT0qe. Binghamton, NY

08/31/2015

Excellent Citation Cleanup Guide

If you are still struggling with understanding what citations are, how they are important and the citation cleanup process, this video from Whitespark will explain everything in less than 25 minutes. Your local small business needs a clean, accurate and up to date citations profile if you are going to maximize your local online presence.

See: http://www.whitespark.ca On June 27th, 2015 Darren Shaw of Whitespark presented at the LocalU conference in Minneapolis, MN about "End to End Citation D...

08/28/2015

The Basics Of Optimizing A Website For Local Search

This video from WhiteSpark provides a walk through of basic website optimization steps for local search. Good for local businesses that want to manage their own web presence OR for giving businesses an overview of what is involved in making their website local friendly.

See: http://www.whitespark.ca/ of http://www.whitespark.ca presented about the "Basics of Website Optimization" at a Jobber gathering in Edmonto...

08/26/2015

Another weekly local search roundup from Nick Rink. As a local small business owner, you should take advantage of this weekly report on the latest happenings in the local search space. This past week, was the continuing coverage of the local Snack Pack (Google Search Results) changes.

Smart Local Roundup - More Local Stack, appointment testing, reviews and pizza Here we are with Roundup #52 and I've got to pass along a huge thank you… - Nick Rink - Google+

08/24/2015

This video provides you, the local small business owner, with an overview concerning why having accurate and up to date information about your business across the digital spectrum and the role data aggregators play concerning it.

In the latest edition of TalkingLocal we are joined by Gib Olander of SIM Partners. Throughout the last decade, Gib has established himself as somewhat of a ...

08/19/2015

Understanding Local Online Marketing

As a small business owner, you might be confused about the online marketing environment as it relates to your business. There are numerous variables and approaches to consider. In the following post we break it down for you concerning the top items you should focus on when it comes to local online marketing for your business.

Local online search marketing uses your website, Google My Business listing, citations, links to your website and social media presence as the foundation.

08/18/2015

How To Keep Informed Concerning Local Search

Keeping current with the latest happenings in local search is important if your business is to stay competitive. One source we recommend is the Weekly Local Search Roundup by Nick Rink. Each week he reports on the latest happenings with what you need to know. You can view his latest post below.

Smart Local Roundup - Local Stack, ranking factors, guerilla SEO and definitive guide It's been a fun packed week in the land of local with the… - Nick Rink - Google+

08/12/2015

Changes To The Google Pack Results

If you have been monitoring the topical Google search results for your business, you have probably notice that the pack listing has become smaller. Understanding what is going on here and what your options are as a small local business will be critical. First off don't panic, as Google is constantly making changes. Second, read the article below to get a good idea concerning what is going on here. Perhaps the biggest takeaways are that your GMB listing needs to be optimized and have reviews. Also, you'll need to either make sure your organic listings are ranking and perhaps even look into some paid Adwords advertising.

Google recently rolled out a major change to how they display local results in search results. This study shows how user behavior has changed with these new results.

08/11/2015

Understanding How Google Changes Local Search

Google is constantly making changes and this past week was no different. This time it was a change to what is called the local pack. Essentially, Google is shrinking the amount of space the local pack takes up in the search results.

What this means to you as a small business owner is that your Google My Business listing needs to be properly optimized and managed otherwise you'll receive less screen space when someone searches for the goods and/or services you offer.

As reported by Mike Blumenthal earlier this week, Google Local has shifted from the 7 Pack to a 3 pack. The shift was first reported as a possible test in various markets, is now rolled out to even more markets and should be nationwide soon. The shift from a Local 7 Pack to a Local ... Read more

08/10/2015

Google My Business - Beyond The Basic Setup

For a local business, having a Google My Business listing is more than just claiming and verifying it. To make the listing work for your business, there are other steps that need to be taken as well as active management. The article listed below provides a starting point for understanding the other steps you'll need to take to make that listing work for your business.

GLO Insights: GMB Listing Done … Now What ? ... Part 1 of 4 Google’s Get Your Business Online (GYBO)/"Let's Put Cities on the Map" program (along with… - Go Local Online - Google+

Address

Binghamton, NY
13905

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://www.peakecommerce.com/

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