Steel In The Air, Inc

Steel In The Air, Inc Steel in the Air assists landowners municipalities, and venue owners with cell tower lease negotiations, valuation, infrastructure management & brokerage.

Ken Schmidt started Steel in the Air a decade ago. It was the first landowner-centric cell tower lease consultancy firm in the United States. Ken is well-respected in the industry for his ethical, no-nonsense approach to cellular lease negotiations and cellular asset valuation. Since 2004, SITA has been a trusted resource for private and public landowners, municipalities, investors, attorneys and educators.

Someone climbed a 300-foot tower so your phone works today. Happy Labor Day to the crews who keep the network up! ๐Ÿ—ผ
09/07/2026

Someone climbed a 300-foot tower so your phone works today. Happy Labor Day to the crews who keep the network up! ๐Ÿ—ผ

This month's ugly tower ๐Ÿ—ผ๐Ÿ™ƒ Granted - not the ugliest unipole out there - but this one is near where we used to live in F...
09/03/2026

This month's ugly tower ๐Ÿ—ผ๐Ÿ™ƒ

Granted - not the ugliest unipole out there - but this one is near where we used to live in Fort Myers and just annoys me. Sits over a marina in South Fort Myers, and has been ugly for quite some time. I understand that Section 6409 prevents municipalities from stopping the larger canisters. I get that in many cases, the manufacturers and carriers donโ€™t want to paint or cover C-band panels. But does that prevent the tower owner from painting the coax or covering it?

This is the threat I think about most, and the one the industry is least prepared to discuss honestly.Carriers have alwa...
09/02/2026

This is the threat I think about most, and the one the industry is least prepared to discuss honestly.

Carriers have always had a significant information advantage over landowners. They know their network plans, their alternatives, their walk-away points, and the relative value of every site in their portfolio. Landowners typically know none of this. That asymmetry is the reason firms like ours exist โ€” to narrow the gap on behalf of the people who own the land.

Artificial intelligence is about to widen that gap dramatically.

Read the full analysis here ๐Ÿ‘‰ https://bit.ly/3R8xvUx

Our August LinkedIn Newsletter is live ๐Ÿ‘‰
09/01/2026

Our August LinkedIn Newsletter is live ๐Ÿ‘‰

Welcome to our LinkedIn breakdown for August. Here's what we talked about in the past month.

08/31/2026

Agreeing on a price and signing an LOI is the easy part of a cell tower lease buyout transaction. What happens next is a 3-to-5-month process in which the specific language of your Letter of Intent (LOI) will determine whether you actually get to closing โ€” and how much you walk away with. Most landowners are not prepared for it.

Find the link in the comments below - it's all you need to know before you say yes to an offer.

If a tower company offers a cell tower lease revenue share, it generally sounds like a bonus. In practice, it is usually...
08/27/2026

If a tower company offers a cell tower lease revenue share, it generally sounds like a bonus. In practice, it is usually a distraction โ€” used by tower companies, carriers, and lease buyout companies to shift the conversation away from what your lease is actually worth.

This guide explains the key questions every landowner should ask before agreeing to โ€” or walking away from โ€” any revenue-share proposal ๐Ÿ‘‰ https://bit.ly/4fgiJCX

If you missed the webinar registration, here's your chance to hear the insightful session we had with Nick Del Deo from ...
08/26/2026

If you missed the webinar registration, here's your chance to hear the insightful session we had with Nick Del Deo from MoffettNathanson Research! Subscribe to our newsletter to get the recording ๐Ÿ‘‰ https://bit.ly/4wLsKyW

Love to see this - Molly Cooper (who this was based on) used to work for us before she outgrew us. ๐Ÿ˜Š  Great use of AI to...
08/25/2026

Love to see this - Molly Cooper (who this was based on) used to work for us before she outgrew us. ๐Ÿ˜Š

Great use of AI to create a compelling story about tower climbing!

๐Ÿ‘‰

I have been waiting to share this one. โค๏ธ RILEY THE RIGGING RENEGADE is officially here! And this one hits especially close to home. For nearly 30 years, the wireless industry was my career. It gave me opportunities I never imagined, introduced me to extraordinary people, and taught me lessons a...

๐Ÿšจ 10 Tactics Lease Buyout Companies Use to Get You to Sell!If you own a cell tower lease, you arenโ€™t just a landlord โ€” y...
08/24/2026

๐Ÿšจ 10 Tactics Lease Buyout Companies Use to Get You to Sell!

If you own a cell tower lease, you arenโ€™t just a landlord โ€” youโ€™re a target. Cell tower lease buyout company agents are trained in a specific sales psychology designed to make you feel like your asset is a ticking time bomb.

In the comments below, you will find the top 10 tactics weโ€™ve identified over 20 years and $100 million in completed lease buyout transactions. If you hear these phrases, you arenโ€™t being advised โ€” youโ€™re being hunted.

We're live in 1 hour ๐ŸšจRegister here ๐Ÿ‘‰ https://bit.ly/4i9ilt9Nick Del Deo from MoffettNathanson and I are going through S...
08/20/2026

We're live in 1 hour ๐Ÿšจ

Register here ๐Ÿ‘‰ https://bit.ly/4i9ilt9

Nick Del Deo from MoffettNathanson and I are going through Starlink's rooftop femtocell plan โ€” the physics, the spectrum, and the two companies that already tried a version of this and quit.

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