02/10/2023
Maison瑪森空間家居 —美學分享—
B&B Italia 是一家擁有悠久的訂製家具製造歷史的製造商，在開設不同類型的商店時，正在深入了解其背景故事。該公司在邁阿密的新旗艦店是其第一個提供客製化產品的全新方式的零售空間，允許買家透過數位和實體接觸點完全按照自己的喜好改進和改造單件商品。
該業務的核心是裁縫室，客戶可以與設計團隊會面，看到他們自己的想法在大螢幕上呈現，同時處理各種樣品，以獲得他們正在考慮的任何紡織品或飾面的感覺。他們有孩子嗎？如果是，那麼購買精緻布料的沙發可能並不明智。作品所在的房間是否有充足的自然光？更中性的色調適合這種更明亮的設定。
B&B Italia Americas 董事總經理Jan Vingerhoets 表示：「這個想法實際上與購買一件非常別緻的雞尾酒禮服或在倫敦薩維爾街(Savile Row) 穿衣服一樣——你會得到一份量身定制的工作。” 「這是我們以前從未真正能夠表達過的。大多數人認為，當他們向我們訂購一件產品時，它就放在義大利北部的貨架上，但事實並非如此。那張沙發是從頭開始製作的。在那之前沒有沙發。”
為了尋找靈感，陳列室展示了 B&B Italia 的全部作品，包括其姐妹品牌Maxalto和Arclinea的系列。最新的亮點包括Camaleonda（馬裡奧貝利尼(Mario Bellini) 廣受歡迎的球狀座椅，停產50 年後於2020 年重新發行）以及即將推出的Naviglio 沙發系統，該系統代表了B&B Italia 與當今設計公司Yabu Pushelberg 的首次合作。然而，真正的樂趣在於將它們完全變成你自己的。
B&B Italia, a manufacturer with a long history of crafting bespoke furnishings, is reaching into its backstory as it opens a different kind of store. The firm’s new Miami flagship is the first of its retail spaces to offer a fresh way of customizing its products, allowing buyers to refine and remodel individual pieces exactly to their liking through both digital and physical touchpoints.
The beating heart of the operation is the Tailor’s Room, where clients meet with the design team and see their own ideas rendered on the big screen, while handling various samples to get the feel of any textiles or finishes they’re considering. Do they have kids? If yes, then it might not be wise to purchase a couch cast in delicate fabric. Does the room that the piece will inhabit get a lot of natural light? A more neutral hue will lend itself to this brighter setup.
“The idea is really the same as shopping for a very chic cocktail dress or getting dressed on Savile Row in London—you go to get a tailored job,” says Jan Vingerhoets, managing director of B&B Italia Americas. “That’s something we’ve never really been able to express before. Most people think when they order a piece from us that it’s just sitting on the shelf in Northern Italy, which it’s absolutely not. That sofa is being created from scratch. There’s no sofa before that.”
For inspiration, the showroom features pieces from B&B Italia’s oeuvre, including collections from its sister brands Maxalto and Arclinea. The latest standouts are the Camaleonda—Mario Bellini’s bulbous, sought-after seat, reissued in 2020 after 50 years out of production—and the upcoming Naviglio sofa system, which represents B&B Italia’s first collaboration with of-the-now design firm Yabu Pushelberg. The real fun, though, is making them all your own.
By B&B Italia
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