21/05/2026
𝐂𝐥𝐢𝐜𝐤, 𝐒𝐡𝐢𝐩, 𝐖𝐚𝐬𝐭𝐞: 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐒𝐃𝐆 𝟏𝟐 𝐏𝐥𝐚𝐬𝐭𝐢𝐜 𝐂𝐫𝐢𝐬𝐢𝐬
Nowadays, consumer behavior has significantly shifted toward online shopping rather than going to the actual market. Businesses have adapted to social media platforms offering an effortless e-commerce experience.
According to PwC’s findings, 73% of Thai consumers have purchased products through social media platforms, higher than the Asia-Pacific and the global averages.
Given that social media platforms are designed to encourage impulse purchases through targeted advertising, flash sales, and influencer culture, it has become easier than ever to buy without thinking. This leads to a waste of resources on unnecessary products, food, and services, meaning that consumers rarely consider the continuing impact of their purchases.
Meanwhile, on the production side, cheap single-use packaging is heavily used to serve a fast delivery. In Bangkok alone, e-commerce packaging produces plastic waste approximately 3.7 - 12 million kilograms annually, yet consumers and businesses still have slight concerns on the use of plastic film layers, bubble wraps, and foam.
These actions continue to deteriorate the environment, since consumers and producers prioritize their personal value over climate responsibility. Thus, 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐆𝐨𝐚𝐥 𝟏𝟐 (𝐒𝐃𝐆 𝟏𝟐) 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐟𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐫𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫, seeking long-term solutions to tackle the issues. Moreover, It aims to enhance the awareness of environmental harm between consumers and producers to reduce supply chains and waste in the economy.
In areas where the growth came faster than responsibility such as Southeast Asia, it seems to be normalising a culture of buying more, wasting more, and thinking less about what happens after, which the fatal consequences of this mindset led to a tragic reality in 2026, when landfills in the Philippines and Indonesia, buried under decades of single-use plastic, collapsed, killing over 40 people, a heartbreaking proof that what gets thrown away never truly disappears.
Yet the outcomes reach further than landfills. Microplastics have now been found in the region's seafood, drinking water, and sea salt, returning through the food chain to threaten human health. This alarming reality proves that the true cost of modern convenience is far higher than any retail price.
Isn’t it finally the time for a change? To think deeply about the effects of our shopping habits. Let’s buy with intent and pack with respect for our and only earth!