Appriqot

Appriqot Kickass Mobile Advertising Appriqot is a mobile ad network which specializes in in-game advertising.

The idea is to use in game benefits as an incentive to gamers to interact with advertisements.

"Designers are quickly learning that instead of asking for money in exchange for downloading the app (when the user is u...
15/10/2013

"Designers are quickly learning that instead of asking for money in exchange for downloading the app (when the user is used to paying), it’s best to carefully design payment moments within the experience"

Notes from the frontier of pricing strategy.

Is Shanghai's Roast Duck Ferry Boat In Poor Taste?
04/10/2013

Is Shanghai's Roast Duck Ferry Boat In Poor Taste?

Damn the torpedoes and pass the hoisin sauce, it's The Shanghai Duck! This deliciously decorated passenger version of Dutch artist Florentijn Hofman’s huge (and hugely popular) inflatable yellow rubber ducks is making waves, though for some they're waves of nausea.

Konami Cheat Code Tattoos: the Good, the Not too Bad and the Ugly
04/10/2013

Konami Cheat Code Tattoos: the Good, the Not too Bad and the Ugly

Chances are that you are going to regret or be humiliated by any tattoo that you get a tattoo before the age of 30. What seems awesome when you are 21,

You Can Draw on These 5 iPhone Cases
03/10/2013

You Can Draw on These 5 iPhone Cases

You can add your own masterpiece to these five iPhone cases.

Why being incurious will destroy your marketing
03/10/2013

Why being incurious will destroy your marketing

I’ve had the opportunity to do an awful lot of surveying recently as part of my work at SHIFT. The surveying I’ve been doing has been initiated by me on behalf of clients and the data is used to inform various marketing campaigns. What I’ve found while doing this work is that because the research [....

The Rise of the Corporate Blog
03/10/2013

The Rise of the Corporate Blog

When the blog first made its mark on the digital map, many in the corporate world scoffed at the idea that this channel would grow into the cornerstone of marketing it has become today. Much like s...

Australia declares Apple Maps to be life-threateningly incorrect
02/10/2013

Australia declares Apple Maps to be life-threateningly incorrect

Australian police are warning people not to rely on Apple's new mobile mapping application after several motorists ended up in a semi-arid national park where temperatures can reach 115F (46C) and there is no water supply.

Empowering Employees With Social Storytelling is Key to Company Growth
02/10/2013

Empowering Employees With Social Storytelling is Key to Company Growth

Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them.

Planning for Success: Three Essential Consulting Project Plans
02/10/2013

Planning for Success: Three Essential Consulting Project Plans

Posted by Benjamin Estes Being a consultant can be an intense experience. Every client (and every day!) presents a new challenge. In my experience that isn't...

Google+ Introduces Embedded Posts, Integrates Sign-In and Authorship
01/10/2013

Google+ Introduces Embedded Posts, Integrates Sign-In and Authorship

Google intends to help authors speed up the process and give recognition to content creators who want to expand their coverage.

Venus, Please Be More Of A Badass In This Photo
01/10/2013

Venus, Please Be More Of A Badass In This Photo

This looks like your brain on drugs, but it's actually a rare solar eclipse from last June in which Venus moved between the Sun and the Earth the way the Moon usually does. Venus looked like a thinner and thinner crescent until it was perfectly aligned with the Sun, creating a Venusian annular eclip...

Galaxy Gear Manager app, Smartwatch’s detailed specifications leaked
01/10/2013

Galaxy Gear Manager app, Smartwatch’s detailed specifications leaked

Samsung Galaxy Gear sports 10 hours of battery life. Galaxy Gear Manager confirms NFC pairing and brings Find my Watch tool. Full rumored specifications inside.

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