07/12/2018
About 3 years ago I was discussing with a friend explaining that more companies will lean towards hiring freelancers for a bunch of reasons: more implication, integration in the team and cost.
As for myself, since Bogdan approached to start working on the conference new identity, I’ve been very involved, I did a lot of iterations depending on the users response, I was available and willing to make the necessary adjustments.
At first I did my homework, did the user research and came up with a style that seemed appropriate and fit for the main user (male, 25-50 yo, tech, founder, investor). Afterwards we did change it a lot, but the style remained the same. Simple, clean and easy to understand.
Apart from the fact that the main user was pretty different from myself, I had to talk with a lot of people, asking for their opinion.
The second think that I had to overcome was the development constraints. The design had to be pretty straight forward, easy to implement with precise guide lines since it had to look good on a desktop as wel as on mobile and other small devices.
