The company offers finest pieces directly imported from abroad at factory-direct prices. BESJC’s premium-grade chandeliers present excellence and brilliance consisting of purest raw materials with more than 30% lead oxide (PbO). Chandeliers in BESJC are installed for free with lifetime warranty service. BESJC also furnishes homes and establishments with American and European furniture and fixtures
. As value-added service to its customers, the company provides free consultation on interior design. Products at BESJC are marketed through direct and indirect marketing channels. Since it is situated at a strategic location in Davao City, walk-in customers are enticed by the brilliant prisms of its crystal chandeliers. These walk-in customers are considered customers from direct selling. Moreover, due to the quality and class that the company offers to their customers, satisfied customers refer the company to their friends and relatives. Through referrals and word-of-mouth, the company is marketed indirectly to various individuals. The company caters the upper segment in the society bringing class and elegance. BESJC wanted its customers to feel the touch of elegance and live like a royalty in their own abode. BESJC delivers premier products with high-quality service. At present, the company’s demographics already reached a wide spread in the country. BESJC Royal Elegance hopes to expand its horizons around the globe.
