06/01/2023
Landing pages should feel like a dashboard of value.
When you’re trying to tap into your analytics or reporting, you probably use a comprehensive dashboard that provides all the results of your recent activity to give you a clear picture of success or failure.
For a customer, a landing page should provide all the information they need to have a clear picture of how they can succeed with your product.
The same way you build your dashboards to only focus on data relevant to you, build landing pages unique to your audience so that they’re only analyzed value that is relevant to them.