PayU India

PayU India PayU Payment Gateway helps businesses accept online payments on their website and mobile app.

A year of flat growth led to a pivot that changed the game: from custom-made pants to ready-to-wear, built for speed and...
19/08/2026

A year of flat growth led to a pivot that changed the game: from custom-made pants to ready-to-wear, built for speed and scale.

Meet Dhruv Toshniwal - CEO, The Pant Project, in Episode 06 of The Pivot Story.

19/08/2026

Great partnerships open up new possibilities.

PayU × WoodenStreet come together to make the journey from choosing your furniture to creating a space you love simpler and more seamless.

Here’s to making every space feel a little more like home. 🏠

18/08/2026

Building a category is rarely about having the best product alone. It’s about making the right decisions at every stage.

In the second episode of 2 Takes, Vikas Bagaria, Co-Founder of P*e Safe, and Ketan Munoth, Co-Founder of Plush, sit down together to talk about how they built and scaled India’s biggest women’s wellness brands, with two very different playbooks.

Vikas Bagaria built P*e Safe around his own wife’s experience with UTIs, staying present everywhere from day one. Ketan Munoth built Plush by spending months getting women to open up about symptoms they’d never named out loud.

Two founders, same category, completely different playbooks.

🎧 Episode 2 is live now. Link in bio.

What if your next hire could investigate, reason, and resolve work on its own? 🤖🔍Meet Digital Employee, built to take on...
17/08/2026

What if your next hire could investigate, reason, and resolve work on its own? 🤖🔍

Meet Digital Employee, built to take on production support end to end. From connecting logs, transactions, code, and configurations to delivering an owner-ready RCA, it works continuously and autonomously. ⚙️🧠

What used to take 60–90 minutes, in some cases, takes a few days. Now, it can take less than ~5 minutes. That’s ~12× faster. ⚡🚀

And this is just the beginning. Today, Production Support. Tomorrow, AML investigations and many more roles. 🌐

One Digital Employee creates capacity. A Digital Workforce creates possibility. 💡

Discover what’s next for work. 🚀

17/08/2026

How do you build and scale a category people feel uncomfortable talking about?

For Ketan, Co-Founder of Plush, and Vikas, Co-Founder of P*e Safe, it meant understanding unspoken problems, normalizing conversations around intimate hygiene and period care, and building products for the long run.

The second episode of 2 Takes brings them together to discuss innovation, product quality, and the challenges of scaling in women’s wellness.

Full episode drops tomorrow. Stay tuned!

Everyone has a different way of paying. Your checkout should be ready for all of them.A good checkout doesn’t ask custom...
14/08/2026

Everyone has a different way of paying. Your checkout should be ready for all of them.

A good checkout doesn’t ask customers to adapt to it. It gives them the flexibility to choose what works for them.

PayU Checkout brings together a responsive payment experience across devices and browsers, with multiple ways to pay and seamless retries when a transaction needs another go.

The result is a checkout that feels less like a final hurdle and more like a natural finish to the shopping journey.

Built around the customer, right until the final click.

Caption: 🌍 Global D2C brands, ready to crack the India playbook?Your products can be global. Your checkout shouldn’t hav...
14/08/2026

Caption: 🌍 Global D2C brands, ready to crack the India playbook?

Your products can be global. Your checkout shouldn’t have to be. 😉

Indian shoppers have their own payment preferences, and meeting them at checkout can make all the difference between a completed purchase and a drop-off. 🛒🇮🇳

With PayU Cross Border Payments, you can build a payment experience that feels local while operating globally:

💚 Accept payments through UPI
📉 Reduce checkout drop-offs
🌐 Settle offshore with ease
🏢 Operate without an Indian entity
⚡ Integrate quickly with a low-code setup

Because entering India is one thing. Selling seamlessly in India is another.

Ready to make your checkout feel local? 🇮🇳

👉 Explore PayU Cross Border Payments and start selling to India on its own terms. Link in Bio.

13/08/2026

In Surat, everyone wants to do business. But almost no one wants to do it online.

23-year-old Husain and Mustali did it anyway and built Celestial Perfume around that bet.

Episode 5 of The Pivot Story, a PayU x GoKwik original series, takes you inside the call that went against how their city does business.

Husain wasn’t sure anyone would buy perfume online. Mustali believed it would work. Today, Celestial Perfume is proof that the right call isn’t always the obvious one.

🎥 Watch now!
💬 Tell us: what’s the biggest pivot in your journey?

Entrepreneurship Leadership Business Growth Digital Commerce

From going online to taking production in-house, Celestial Perfume took the leap and kept moving forward.Meet Husain & M...
13/08/2026

From going online to taking production in-house, Celestial Perfume took the leap and kept moving forward.

Meet Husain & Mustali, Co-Founders, Celestial Perfume, in Episode 05 of The Pivot Story.

Coming soon.

11/08/2026

How do you build trust in a category nobody believes in?

Subrat Pani and Sreevathsa Prabhakar faced the same problem in India's device market: when gadgets broke, nobody believed help would actually show up.

In the first episode of 2 Takes, Subrat Pani and Sreevathsa Prabhakar sit down together to share how they built trust and scaled, each in their own way. Subrat built OneAssist by going deep with OEMs. Sreevathsa built Servify by going wide across retail.

Same category, two very different playbooks.
🎧 Episode 1 is live now. Link in bio.

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