M.A.Ethirajulu Naidu

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Our Story

The Business house of M/s M.A. Ethirajulu Naidu established in Park Town, Chennai by Shri. M.A. Ethirajulu Naidu in the Year 1931, has completed the Platinum Jubilee with resounding business entrepreneurship spanning over a period of 9 decades. The Sole Proprietor and benefactor of this business concern Shri. M.A. Ethirajulu Naidu was practical visionary who with his zeal and commitment promoted his business in Stainless Steel and Aluminium ware during the formative decades of its establishment. The founder's broad vision is reflected in the rapid expansion of its business extending to other Cities and States. During the World War ll, the military were experimenting with a rust proof metal for the barrels of the gun and this resulted in the production of Stainless Steel. The founder had the vision of using this metal for manufacturing household utensils. Initially, the public were rather reluctant to buy and use Stainless Steel wares for their household purpose as it was an alloy of iron. Our founder infused confidence on the minds of the general public by selling the Stainless Steel wares to them on credit and requested them to pay the cost of vessels only after they were fully satisfied With the product and its utility value. He faced great hardship in marketing these Stainless Steel vessels but over a period of time, the Stainless Steel products gained immense popularity was even considered as a good substitute for silverware especially for the middle class group of customers. Today, Stainless Steel production has grown by leaps and bounds and its utility value as 'Home Need Products' have come to stay. Today, the business house of M/s. M.A. Ethirajulu Naidu is the hallmark for selling quality products of a wide range of utensils from "A to Z", which adorn every home and specially modern kitchen rooms with all its sophistry. Generations of customers throng the shop for it offers its customers with quality products in infinite varieties has earned us the good will of the discerning public. Late Shri. M.E. Devarajan, the only son of the late Shri. M.A. Ethirajulu Naidu, and the Sole Proprietor of this business concern had further strengthened the business house in a rapid way enlarging the horizons of business dealership in electrical gadgets, audio, video equipment, home theatre, music systems, air-conditioners, high class office and home furniture, etc., focusing on export on export business to countries like USA, Canada, UK, France, Germany, Australia, Japan, Korea, Malaysia, Singapore, Dubai, Thailand and Sri Lanka. As we embark on a new era of further expansion, we are striving to provide our customers a total shopping experience of convenience and comfort by proving better display of products in a modern expanded showroom to showcase the entire range as well as to expand our range of products to address the increasing needs of our customers. In this regard, we have opened a new 10,000 Sq.Ft. showroom exclusively to display the entire range of hotel and catering equipment for the hospitality industry. Completing Platinum Jubilee heralds a landmark in the annals of our business concern, which through the passage of time, has earned a reputation in consonance with the Sole Founder Shri. M.A.Ethirajulu Naidu's vision viz., "To extend commitment to customer care and satisfaction". May we solicit the continued patronage of our esteemed and valued clientele, as we march towards the centennial year of our business concern. "CUSTOMER SATISFACTION IS OUR MOTTO"