02/04/2026
Something a bit different, a sombre evening in this house. I don't consider myself to be very old and I remember delivering pigs with my father and before that my grandfather to abbatoirs off the main streets of both Bray and Dun Laoghaire. The feed for the pigs was grown on the farm and they were reared, killed, butchered and consumed within a radius of a couple of miles of where they were born. Every butcher produced their own rashers, sausages, black puddings, and this was before marketing buzz works like "traceability", "sustainability" and "food miles" were even invented. It happened in every town in Ireland until they were regulated out of existence, bar the handful who are still soldiering on, and there are still a few.
The thing is, the aforementioned buzz words don't actually mean anything anymore, no matter what the original intentions were, they are merely a smokescreen to disguise the fact that the big boys are taking over. They are mass-producing generic products that are big on volume and low on quality, using ingredients and additives from the four corners of the world at prices the people who are more concerned with provenance and quality just can't compete with. Money talks, the big players are influencing the rules and regulations, and that is the rod that is beating the back of small-scale businesses.
It is not a trend that is confined to food production, it is an insidious malaise that is affecting every industry in the country. The PR waffle is disguising the fact that the product is inferior, and if the superior competition is pushed out of the picture nobody will ever know the difference.
The world is not yet made up entirely of multi-national conglomerates, although is it getting there, the next time you are about to click on an order of a big brand name from an even bigger retailer take a moment to consider the difference a small gesture can make to an independent producer or retailer. Look after your local small businesses, support them while you still can, when they are gone, they are gone, and they won’t be coming back.