Flymob

12/11/2017

https://www.huffingtonpost.com/entry/programmatic-tv-advertising-is-like-teenage-sex-but_us_59ee3c09e4b031d8582f574a

By Kyra Steegs, Senior Video Director at Improve Digital Programmatic TV advertising. It’s everywhere. It’s said to be the future of programma...

04/11/2017

eMarketer Releases New US Programmatic Ad Spending Figures

https://www.emarketer.com/Article/eMarketer-Releases-New-US-Programmatic-Ad-Spending-Figures/1016698

28/07/2017

A little bit of social media history in case it rains this weekend :)

https://www.entrepreneur.com/article/297534

Do you remember your first social media profile? Or, how about your first social media post?

28/07/2017

Sometimes less is more.

http://mashable.com/2017/07/27/google-play-music-youtube-red/?utm_cid=hp-r-2

Google is finally trying to simplify.

28/07/2017

Because we love AR at Flymob :)

http://mashable.com/2017/07/26/disney-magic-bench/?utm_cid=hp-r-11

This could be the future of augmented reality at Disney.

27/07/2017

"Baidu, which runs China's biggest search engine, has partnered with PayPal, to allow its users to shop on overseas sites with funds from their Baidu Wallet."

http://mashable.com/2017/07/27/baidu-paypal-china/?utm_cid=hp-n-1

The deal opens up PayPal's 17 million merchants to 100 million extra Chinese shoppers.

27/07/2017

"Facebook has already been telling its video advertisers to hit people with faster messages. Sandberg said on the call that 6 seconds emerged as an ideal ad length in a recent test conducted with Tropicana."

http://adage.com/article/digital/facebook-brands-ready-6-video-ads/309929/

Facebook released second quarter results and outlined all the ways video is changing the social network, including forcing advertisers to create shorter ads.

27/07/2017

"The company also reported an increase in both daily and monthly active users, with daily active users totaling an average of 1.32 billion in June for a 17 percent increase year-over-year. Monthly active users also increased 17 percent year-over-year to total 2.01 billion as of June 30. "

http://www.adweek.com/digital/facebook-raked-in-9-16-billion-in-ad-revenue-in-the-second-quarter-of-2017/

The social giant reported advertising revenue of $9.16 billion in the second quarter, up 47 percent from a year earlier but slower than the year before that.

27/07/2017

"Unlike every other competitor in the top four rankings, Roku doesn't offer its own content store, instead serving as a platform that's open to all players (except Apple's iTunes, which is only available on Apple TV). "

http://mashable.com/2017/07/26/roku-beating-apple-tv-fire-tv-chromecast/?utm_cid=hp-h-5

It has the least media buzz, but stays winning because of one simple factor: choice.

26/07/2017

"Blackshaw and his team can claim credit for lifting their social legions by 50 percent in the last four years to 300 million fans and followers. Such a boost has helped ecommerce spike from 2.9 percent of Nestlé Group sales in 2012 to 4.9 percent last year."

http://www.adweek.com/digital/the-ingredients-that-helped-nestle-infuse-innovation-into-its-corporate-culture/

The company’s digital transformation started from within.

18/07/2017

"(...) when it comes to shoving ads on a keyboard — even if it was by accident — it rubs customers the wrong way.

http://mashable.com/2017/07/17/htc-phones-display-banner-ads-keyboard-error/?utm_cid=hp-r-2

WTF?

18/07/2017

"(...) the retail behemoth is now exploring the possibility of building its own messaging app."

http://mashable.com/2017/07/17/amazon-messaging-app-report/?utm_cid=hp-r-1 .iZb9GgqS

A new target for Amazon's quest to be everything