29/12/2025
Official Statement
As many of you are aware, we are living through a nightmare. Today, our family business, Suite Dreams, was destroyed.
First, we want to address the speculation we’ve seen online. To be clear: we are tenants of this building, not owners. There were no "planning issues," and the "insurance job" accusations are as baseless as they are hurtful.
The fire was a direct result of the neighbouring car wash using a metal bin for warmth. We had previously advised them that if they must use it, it had to be kept in the middle of their lot, far away from the building. However, knowing we were closed for Christmas and not there to complain, they moved the bin inside their back room.
We only happened to be at the shop today by chance to pick something up. Upon arrival, we noticed a considerable amount of smoke coming from the back room in their side and found them unbelievably attempting to dab out the fire with sponges, but with the chemicals stored in that room, the fire had already taken hold of the roof. Within hours, 24 years of our hard work was gone.
While we felt it necessary to set the record straight, we want the focus of this post to be on what truly matters: You.
For 24 years, Suite Dreams has been our family’s life’s work. To stand by and watch what we built from the ground up be wiped out through no fault of our own is heartbreaking. But as we look back, we realise that the building was just walls—the business was the people.
To our loyal customers: Thank you for choosing us to help make your houses feel like homes. Many of you have been with us since the very beginning. Your reviews, your recommendations, and your repeat visits allowed us to grow and serve Skegness with pride for over two decades. You aren't just customers; you are the reason we loved what we did. You allowed us to provide a service to this town that we have been truly, deeply proud of.
To our friends and the local community: Your messages, calls, and support during this devastating time have been a lifeline. This has meant more to us than you will ever know.
To everyone leaving messages of support: We also want to add that we have seen the many lovely comments you have left across posts. Your kindness is deeply appreciated and is giving our family a great deal of strength during this incredibly difficult time.
To Lincolnshire Fire & Rescue: Thank you for your swift, professional response and for working so hard to bring a horrific situation under control. Your work is to be admired.
We are currently processing the magnitude of this loss. We ask for your patience and kindness as we navigate the coming days.
Thank you for 24 wonderful years.
