Seen Studios, Zetland House, 5-25 Scrutton Street, London (2026)

20/05/2026

Meta Ray-Ban & Oakley | In The Making

This latest edition of our In The Making series goes behind the scenes of the thinking, design process, and collaboration behind our Retail Demo Experience for Meta Ray-Ban and Oakley – from early concepts and materiality through to how the customer journey was shaped in physical space.

Retail has a huge role to play in making emerging technology feel intuitive, human, and part of everyday life. That challenge was at the centre of every decision we made here.

Big thanks to everyone involved in bringing it to life.

13/05/2026

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?

We answered that question with Meta, turning 20 Currys stores into live, hands-on experiences designed to move people from curiosity to interaction.

A circular space.
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.

We created a space to try, play, and figure it out for yourself.

New tech doesn’t land through explanation. It lands through experience.

09/05/2026

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

08/05/2026

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

06/05/2026

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.

Our design team explored and curated the most innovative and engaging examples of brand experience and design.

Swipe to see our Creative Director, Blair, in conversation with Maria from the x installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.

Full creative report dropping this week…

05/05/2026

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.

Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with as part of his installation with .milano, and Francesco Mursia From as part of Il Sonno Supermarket.

Full creative report dropping this week 👀

30/04/2026

Four of our design team headed to Milan Design Week last week. They saw, they explored, they conquered, they carb loaded.

They’ve curated the most compelling moments across three key themes: Sensory Design (aka sensorymaxxing), Emerging Craft, and Brand Worlds & Storytelling.

First up, we have Sensory design. Swipe to the end to catch Blair and Leonie’s take on the Asics Kinetic Playscape...

Our full creative report drops next week 👀

28/04/2026

The smallest details make or break a space.

In Desk Views: Edition 01, Design Director Alex Edwards shares how brand spaces are shaped not just to be seen, but to be felt.

From late-night problem solving to millimetre-perfect detailing, it’s a process grounded in craft and long-term thinking.

Good design works on opening day. Great design lives on – beyond the space, and long after the moment.

Seen Studios

20/05/2026

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09/05/2026

08/05/2026

06/05/2026

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