08/09/2026
If you are about to pay someone to build software, the most expensive mistake is not picking the wrong developer. It is handing them a brief they have to guess at.
Six months and a five-figure invoice later, you get something that matches what you wrote and not what you meant.
A brief that survives contact with a developer has four things in it:
1. What "done" looks like, written so it can be tested. Not "user-friendly dashboard" but "a manager can see this week's bookings in under three clicks".
2. What you are NOT building in version one. The list you don't write is the one that gets built anyway, at your cost.
3. What you will buy instead of build. A lot of what gets scoped from scratch already exists for 30 pounds a month.
4. Who is actually needed. Half the roles on a typical project brief don't need hiring at all.
That is what Moksy does. You answer a set of questions about your idea, it comes back with a build-ready plan - scope, tools, what to automate, who to hire - and a human reviewer checks it before you act on it.
Free to start: moksy.ai
And if you are mid-way through a project that is drifting, message this page with what you have got. I will tell you where the brief is vague. No charge, no pitch.
