Imagination

Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this

day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

We’re still buzzing from our session at the Event Marketer Experiential Marketing Summit last week in Las Vegas with Ang...
29/05/2026

We’re still buzzing from our session at the Event Marketer Experiential Marketing Summit last week in Las Vegas with Angie Kozleski, Jeannee Kirkaldy, and Jennifer Grace.

Thanks to everyone who stopped by to learn more about how we turned the Ford Racing and Oracle Red Bull Racing & Red Bull Technology Season Launch event into a connected ecosystem of content and fan experiences!

28/05/2026

People have always craved ritual, shared space, and the feeling of being part of something. Streaming diluted it, phones fragmented it, but experiences are how we reclaim it.

We're back with another episode of FYI (For Your Imagination), this time exploring The Participation Pivot, and why the future of both brand engagement and commercial success is rooted in interaction, emotion, and, importantly, play.

In a world saturated with content, the experiences that are winning are those that make their audience feel something. From world-building and emotional mapping to the permission structures that unlock real participation, we're exploring why immersive experiences tap into something so timeless.

Chief Strategy Officer, Tom Gray, is joined by Former Group Creative Director at Secret Cinema, Matthew J Bennett, and Abigail Evans, Experiential & Events Business Lead at Outernet-London.

Whether you're building experiences, commissioning them, or simply fascinated by the psychology of participation, watch the full episode at https://imagination.com/latest/fyi-for-your-imagination-the-participation-pivot/

The best F&B spaces don't feel like businesses. They feel like infrastructure.A great local café becomes an integral par...
26/05/2026

The best F&B spaces don't feel like businesses. They feel like infrastructure.

A great local café becomes an integral part of your morning, a neighbourhood restaurant becomes a central point for your community. It’s not an accident. It's design.

When location, experience, business model, and brand are genuinely integrated, restaurants stop being venues and start becoming social anchors. Places people return to, recommend, and identify with. Places where routines form and relationships deepen.

Juman Sleiman, Strategy Lead, and Koen Theunis from RBnH Solutions, explore what it actually takes to get it right - from lease structures and right-sizing operations, to storytelling and the kind of authenticity that can't be faked.

Read their full insights here: https://imagination.com/latest/why-successful-f-and-b-brands-are-building-connection-not-just-restaurants/

It's been a big week for our work with Ford Motor Company! We're proud to share that the 2026 Ford Racing Season Launch ...
21/05/2026

It's been a big week for our work with Ford Motor Company!

We're proud to share that the 2026 Ford Racing Season Launch experience won the Auto Category at the Shorty Awards, and also took home a Gold at the Event Marketer Ex Awards!

In collaboration with Ford Racing and Oracle Red Bull Racing & Red Bull Technology, we turned Detroit into the centre of the racing universe - while celebrating Ford’s historic return to Formula 1. Through immersive projections, live reveals, and deep employee engagement, we created a launch experience that blended motorsports and culture, generated millions of views, and left a lasting impression on racing fans around the world.

A huge congratulations to our teams, clients, and partners who brought it to life.

Read more here: https://imagination.com/work/ford-racing-2026-season-launch/

We're live and about to take the stage at Event Marketer’s Experiential Marketing Summit.This afternoon, we're joining F...
20/05/2026

We're live and about to take the stage at Event Marketer’s Experiential Marketing Summit.

This afternoon, we're joining Ford Motor Company to unpack how Ford Racing's 2026 Launch Week was built, not as a one-off event, but as a connected brand universe in partnership with Oracle Red Bull Racing.

If you're at the summit today, join Jennifer Grace, Angie Kozleski, and Jeannee Kirkaldy at our 2:30pm session, Turning Events Into Ecosystems: How Ford Racing Mobilizes Fans for Brand Impact. We’ll be talking all things concepting, ex*****on, measuring KPIs vs long-term brand value, and the frameworks behind it all.

https://www.eventmarketer.com/event/experiential-marketing-summit-2026/agenda/

Meet Yijun Wu, our Shanghai-based Junior Production Manager, and this month's Experiences That Made Me feature.Whether i...
20/05/2026

Meet Yijun Wu, our Shanghai-based Junior Production Manager, and this month's Experiences That Made Me feature.

Whether interpreting on stage, working with Punchdrunk on Sleep No More, or delivering Ford Motor Company's adventure park at the 2026 Beijing Auto Show, Yijun has always seen experience the same way: as a celebration of culture.

She also knows that the most unexpected paths often lead to the most meaningful places.

Discover Yijun's story here: https://imagination.com/latest/experiences-that-made-me-yijun-wu/

19/05/2026

The modern media landscape is shifting beyond the “attention economy” into an “experience economy.”

Chief Strategy Officer, Tom Gray, joined The Drum podcast to unpack why the most switched-on brands are shifting how they think about live experience - exploring what it truly takes to stand out in a world saturated with it.

From immersive theatre to the new Tottenham Hotspur stadium, Tom breaks down what great experience design looks like today, and why it matters more than ever.

Listen here: https://www.thedrum.com/podcast/what-s-powering-the-experience-economy

Fans at the 2026 FIFA World Cup will be looking for inclusion, not interruption. Creative Director, Wesley Richardson, r...
18/05/2026

Fans at the 2026 FIFA World Cup will be looking for inclusion, not interruption.

Creative Director, Wesley Richardson, reflects on how Visa Masters of Movement became one of the standout activations of 2022. A fully immersive digital pitch gave 120,000 people in Doha an experience unlike anything else at the tournament: turning their physical movement into generative art, minted as unique NFTs they could keep.

More than just a successful brand moment, it was a deeply personal event for every participant. The lesson? The best sponsorship doesn't just occupy space. It gives fans something worth their time.

As the 2026 tournament comes into focus, Wesley shares what it takes for brands to genuinely earn attention on the world's biggest stage, and why participation will always beat presence.

Read the full piece in Creative Moment here: https://www.creativemoment.co/imagination-x-visa-world-cup-recap

Brands aren't just hosting experiences anymore, they're charging for them.Chief Strategy Officer, Tom Gray, joined the G...
14/05/2026

Brands aren't just hosting experiences anymore, they're charging for them.

Chief Strategy Officer, Tom Gray, joined the Growth Department podcast to unpack what that means for brands in 2026, and why the most forward-thinking ones are turning experience into product, not just promotion.

From the growing connection economy to how experiential memories are formed, Tom breaks down why brand salience is being rewritten in real time.

Plus real world examples of how brands like Ford Motor Company Visa and Harley-Davidson are building genuine brand IP through experience and what it takes to earn the right to charge for it.

If you're thinking about where in-person experiences fit in your 2026 strategy, this episode is worth your time. Listen here: https://open.spotify.com/episode/1pl5H0Ynv5MXgcnb2NPQvS

For 100 years, The Royal Ballet School has defined excellence.To mark their 2026 centenary, we developed "This is" - a c...
14/05/2026

For 100 years, The Royal Ballet School has defined excellence.

To mark their 2026 centenary, we developed "This is" - a campaign platform built on the unfiltered reality of elite training: the grit, the passion, and the human stories behind the spotlight.

Through journalistic-style photography, bold messaging, and a comprehensive activation playbook, we helped one of the world's most prestigious institutions speak to a new generation, without losing what makes it extraordinary.

This is 100 years. Explore the full case study here: https://imagination.com/work/the-royal-ballet-school-centenary-campaign/

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