Loaf

Comfort is our thing.

14/06/2026

Home. Home. Home.

*********************

Homebody club, no place like home, comfort seekers, home comforts, home quotes, at home, Sunday evening mood.

13/06/2026

Cancel that holiday to the Maldives. You can get all the summer sunshine you need on these yellow sofas.
Are you the yellow sofa type?
🟡 So my type
❎ Not for me
🙋🏽‍♀️Already have one

1. Julia Hoffmann Dunkins Swivel Chairs
2. Catherine Nice
3. Basecamp Sofa in Hit The Hay Slubby
4. Carla Elliman Squishmeister Sofa
5. Tash Bradley
6. lana Top of the Blocks Sofa

07/06/2026

Our couch cruising concept that got vetoed by the Creative Director. Apparently this wasn’t the “lakehouse campaign” they had in mind.

(You should see the actual campaign though… It’s really good. At least we think so.)

Sofa life, messing about on boats, slow lane, drift mode, feet up, Sunday state of mind, boat life

04/06/2026

We scouted out the best spots for doing absolutely nothing, then rated them all. Where are you getting horizontal this summer?

Featuring: Bedfather Bed in Coffee Bean with Lazy Linen Raspberry Fool Bed Linen / Lollins Beanbag /Basecamp Sofa in Hit The Hay /Slow Riser Corner Sofa Bed in Sopping Seagrass / Sugar Puff Bed in Passing Cloud Velvet / Poppins Bed in Light Oak

02/06/2026

At home with Lucas and Rachel. You might be surprised to hear that the co-founder of a paint company painted his house entirely white. But it really does strike the sweet spot between calm, sophisticated and utterly comfortable.

The Loaf pieces throughout bring a welcome pop of colour against the minimalist backdrop. Scroll through to see our favourites. Which one would you sneak through your front door first?

01/06/2026

June’s yes list? M&S picky bits. Declaring war on wasps. National Cream Tea Day. No further questions.

29/05/2026

No neutral feelings about neutral: we’re big fans. White sofas, white walls, white upholstery. Still packed with personality.

Swipe to the end to see one four-legged friend fully embracing the palette.

1. ft Squisharoo Chaise
2. .lah ft Slow Riser Sofa Bed 📸
3. ft Top Of The Blocks Sofa
4. ft Big Easy Sofa
5. Interior Designer ft Squishbag Chair
5. ft Slow Riser Sofa
6. ft Woofins

27/05/2026

IT’S BASKING SEASON.

Summer ‘26.

Breaking news: to recharge your social battery, we advise you sit in the sun (preferably near some open water) and do absolutely nothing.

Find your home’s comfiest spot and discover long-lost natural powers, like playing cards or reading for an hour without checking your phone. A little basking goes a long way.

Address

London

Website

http://www.loaf.com/

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