All in One Media

05/05/2017

By 2020, according to the estimates, the proportion of ad spend using audience IDs will be higher than paid search, at 68% and 55% respectively.
P.S. AIO uses cross-device technologies, that allow to match one user on different devices to make the ad campaign more effective. Welcome 😊

Cross-device audience ID matching will make up 58% of total UK online spend by 2020, according to Yahoo UK and Enders Analysis.

03/05/2017

The proportion of banner ads meeting minimum viewability guidelines fell from 49% to 47% in the first quarter of 2017 – the lowest level in nine months.

The growth in mobile adspend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from Meetrics.

26/04/2017

The research, carried out by Prezi in conjunction with renowned cognitive neuroscientist Dr Carmen Simon, found that the main three reasons consumers forget content are: 📌irrelevancy (55%) 📌a lack of motivation to remember it (35.7%) 📌too much content to retain (30%).
For more information: http://bit.ly/2p0Iakc

19/04/2017

Mobile video consumption continues to grow and smartphones outperform other devices for video views across most regions of the world.

Mobile video is here to stay as young user consumption plays a key role in driving the format's growth. According to the latest Video Index from Ooyala, vi

11/04/2017

What Does the Future of Mobile Marketing Look Like? Mobile Steering Group IAB UK knows for sure. The brand new "The Future of Mobile" Viewpoint is already availiable with All in One Media's opinion inside 😎 https://iabuk.net/resources/white-papers/the-future-of-mobile-paper

The IAB Mobile Steering Group’s viewpoint.

03/04/2017

: A third of Brits would rather have their car stolen than their smartphone (source: BullGuard) and half women would rather go without sex than give up a mobile device (source: Dailymail.co.uk).
And what are you willing to do for your smartphone?📱❤😊

22/03/2017

External agencies are losing ground with advertisers for lack of speed in making decisions. That's why it's better to work with a technology platform directly not to lose your precious time. All in One Media (Universal Crossmedia Platform) is at your service😊

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study.

13/03/2017

The smartphone has changed the communication behaviour dramatically - the conversation has become a dying art.

When you get a phone call these days the first assumption may well be that it is a wrong number or a rogue pocket dial, a shift with significant implications for brands.

10/03/2017

eMarketer: Mobile adspend in the UK will reach nearly £7bn this year, representing more than a third of UK media ad investment. Overall digital adspend will account for 58% of total media ad spend.

Mobile adspend in the UK will reach nearly £7bn this year, representing more than a third of UK media ad investment.