Sugo-Lab

www.SuGo-Lab.com
At Sugo Lab we’re on a mission to create practical art. We believe in a future. We have a dream. Ci immaginiamo un futuro. Abbiamo un sogno.

We offer a range of beautiful objects for your home that are designed to be appreciated and admired while also being durable and serving a useful purpose. SuGo is a new name in Italian design which develops and produces handmade furniture that featuring interesting designs, respecting the environment and focusing on details that are embody the ‘Made in Italy’ style. The founders, Nicola and Mattia

Pivetta, define SuGo as more than just a brand, but also a project of a creative studio, in which experimental, handmade and original concepts are oriented to the goal of sustainability.
“We are young. We want to realize it.”

SuGo è un giovane marchio del design italiano, che progetta e produce artigianalmente complementi d’arredo con un interessante design, ed una particolare attenzione per l’ambiente e la cura dei dettagli tipica del made in Italy. Ai founders Nicola e Mattia Pivetta non piace definire SuGo solo un marchio, ma un progetto di laboratorio creativo dal quale un approccio sperimentale, artigianale e innovativo è orientato verso la sostenibilità.
“Siamo giovani. Vogliamo realizzarlo.”

07/06/2019

Totally ready to grab the weekend by the horns/ antlers. Roll on Saturday!

06/06/2019

Wherever I hang my hat, I'm home

31/05/2019

It's forecast to be sunny this weekend - perfect time to get on your bike and enjoy the great outdoors! It can be difficult to feel close to nature sometimes in , but even in the city there are some really beautiful places which are perfect for cycling and where you can almost imagine you're in the countryside. One of our favourites is Parkland Walk between Finsbury Park and Alexandra Palace. Where's your favourite place to go cycling?

30/05/2019

Come rain or shine, or even if some plants try and get in the way, the stag is always ready to look after your bike

29/05/2019

Up...

Up...

Stored away.

@ London, United Kingdom

23/05/2019

Don't just store your bike, display it!

22/05/2019

One year on since we first launched the Richmond collection, we are delighted to be adding another character to our (imaginary) forest! The Stag bike rack follows the same principle as all the other pieces in the collection - it is a strong, practical piece of furniture made to be used but it is also designed to be a beautiful addition to your home when it is not making itself useful and storing things.

(And if you already have one of our Stag (or Caribou or Deer) coat racks, the Stag bike rack promises to play nice with his younger brothers and cousins 😄)

20/05/2019

Drum roll please... We are happy and proud to present the Stag bike rack - our newest design. We think it provides the perfect way to save space (your bike doesn't have to take up valuable space on the floor but can be wall-mounted) while also providing a beautiful, interesting piece of art for your home. Let us know what you think below!

16/05/2019

Before I created the final product, I created many prototypes to improve the design. Finding a way to make it elegant but also strong was an interesting challenge and reminded me it's ok not to get things perfect the first time round. Sometimes it's through trying and not quite getting something right that we learn some of our most important lessons. But, enough philosophising, please enjoy this nice simple picture of part of a bike and part of a our lovely wooden stag instead 😄

15/05/2019

This project has taken time and energy but it has been a lot of fun as well and we're delighted to finally be able to share some pictures. Can you guess what it is yet?

13/05/2019

A little taster of what we've been working on lately. Full details coming soon, but I'll give you a clue - it involves a stag (of course!) and a bike...

03/05/2019

Eidos lamp looking a bit moody here. Don't worry Eidos, it's almost the weekend!

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London

Website

http://www.sugo-lab.com/

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Our Story

At Sugo Lab we’re on a mission to create practical art. We offer a range of beautiful objects for your home that are designed to be appreciated and admired while also being durable and serving a useful purpose.

I grew up in the Italian countryside, surrounded by nature. My father owned a furniture workshop, so furniture has always been part of my life for as long as I can remember. I learnt to whittle at age 10 and from the moment the penknife touched the wood, that was it – I was in love. I have been passionate about woodworkingand design ever since.

I set up Sugo Lab in 2013 to create beautiful, solid wood homewares and furniture. Leaving the countryside and moving to London in 2015 just strengthened my desire to create products that combine the best of nature and modern design, bringing together the geometric shapes I saw in the city with the natural materials I have loved since childhood.