The Brand Department

The Brand Department The Brand Department is a business development agency focused on licensing, franchising, brand colla

We work with brands, manufacturers and talent across premium, fashion, sports, food and beverage, lifestyle and retail sectors. Clients include Condé Nast International Restaurants (extending its iconic magazine titles into food and drink concepts, such as VOGUE Lounge, VOGUE Café, GQ Bar and TATLER Club), Dune London (global leader in fashion footwear and accessories), Julien Macdonald (award-win

ning fashion designer), United Agents (acting and literary representatives for the likes of Lily Cole, Sienna Miller, Michelle Keegan and Ewan McGregor), and Cosatto (dedicated to saving the world from boring baby products with their range of high-quality pushchairs, prams, strollers, high chairs and car seats). To maximize our clients’ revenue streams and consumer recognition, we create relationships with specialist partners on their behalf to develop new products, services and retail offerings, and enter new markets. We work on:

Licensing & Brand Extension: working with brands, manufacturers, talent and retailers; extending their core businesses by developing appealing, authentic and commercial products and services

Endorsement & Collaborations: creating lasting and meaningful partnerships for brands, talent and retailers

Franchising & Retail Development: using in-depth knowledge of international markets and consumer behaviour to help retailers successfully expand their global reach

Brand Investment, Acquisition & Sale: working with parties looking to acquire and sell IP, secure funds or offer investment opportunities in a range of businesses

Business Development: analyzing businesses, creating and executing strategies for growth encompassing new brand creation, product development, identifying new distribution channels, and utilizing marketing initiatives

A week of planning new projects with Cosatto, more clever stuff for happy babies on the way for SS27…. 🌈- -
22/05/2026

A week of planning new projects with Cosatto, more clever stuff for happy babies on the way for SS27…. 🌈
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Fabulous pattern-clashing and pops of colour in the Moroccan-inspired SS26 collection from the Sophie Robinson x Dunelm ...
18/05/2026

Fabulous pattern-clashing and pops of colour in the Moroccan-inspired SS26 collection from the Sophie Robinson x Dunelm collection.
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Sophie Robinson x Dunelm tableware - inspirational summer tablescaping with all the joyous colour. - -
18/05/2026

Sophie Robinson x Dunelm tableware - inspirational summer tablescaping with all the joyous colour.
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Pattern clashing to create the ultimately stylish bathroom - accessories inspired by Moroccan colours and prints from th...
15/05/2026

Pattern clashing to create the ultimately stylish bathroom - accessories inspired by Moroccan colours and prints from the Sophie Robinson x Dunelm Collection.
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Bedding featuring our favourite print, Sunset Flowers, from the Sophie Robinson x Dunelm collection. - -
15/05/2026

Bedding featuring our favourite print, Sunset Flowers, from the Sophie Robinson x Dunelm collection.
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Admiring the gorgeous new SS26 collection from Dunelm x Sophie Robinson…. Home accessories accompanied by Sophie’s signa...
15/05/2026

Admiring the gorgeous new SS26 collection from Dunelm x Sophie Robinson…. Home accessories accompanied by Sophie’s signature flower arrangements, more on that coming soon!
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Our wonderful client Dame Mary Berry’s book on everything gardening us out now - a beautiful selection of tips and anecd...
18/03/2026

Our wonderful client Dame Mary Berry’s book on everything gardening us out now - a beautiful selection of tips and anecdotes drawn from a lifelong passion.
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With spring on the way, a nod to our favourite springtime design, “Cotswold Fantasia”, from Laurence Llewelyn-Bowen’s ex...
26/02/2026

With spring on the way, a nod to our favourite springtime design, “Cotswold Fantasia”, from Laurence Llewelyn-Bowen’s exquisite bedding collection.
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So excited to see Matt Smith-Wood Kitchens launching, with the first project almost complete. Head to www.mattsmithwood....
10/02/2026

So excited to see Matt Smith-Wood Kitchens launching, with the first project almost complete.
Head to www.mattsmithwood.com to see the range in all its glory or to enquire about a brochure.
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The exquisitely designed Horoscope collection created by our client has launched with , with one beautiful silk scarf r...
14/11/2025

The exquisitely designed Horoscope collection created by our client has launched with , with one beautiful silk scarf representing each star sign. Available in-store at Aspinal of London and on their website
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collaboration

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Greater London

Telephone

+44 (0) 208 983 7726

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