05/09/2025
After 20 years, we’ve updated our name to Icon Home.
We’ll now be known as icon – the brand our customers already know, love, and live with. It’s been our most recognisable brand for years, and it’s the new name we’re bringing everything under.
We started out as Bazaar Group, a family-founded business built on bean bags and British design, way back at Jayne’s kitchen table in 2005.
Since then, with the support of Mark, our investors and our brilliant team, we’ve grown into something much bigger, with products and distribution across the UK and Europe.
icon is who we’ve naturally become – and we’re all about comfort that feels good, looks great, and fits into real life.
Same people.
Same products.
Same simple belief that thoughtful design shouldn’t come at the cost of quality or affordability.
Just one stronger, clearer brand. From now on, it’s Icon Home out front 🏡
Head to https://linktr.ee/iconhomehq to see more.