28/04/2026
What is an Artisan or Craft Bakery?
In France, you cannot call yourself an artisan if you don't have the qualifications, or the years of experience (I think 3 years), and if your process doesn't comply with the specifications (in bread for example, the dough cannot be frozen at any stage). And also there is a requirement for the ingredients used, meaning high quality ingredients. And everything has to be made on site (no shop bought pastry or similar)
That doesn't exist here and anyone can call themselves an artisan.
An artisan means high levels of quality, a careful attention to methods and processes, and making everything in the bakery (dough, creams, jams, and everything in between).
There's very little things we source already made, like dulce de leche (real dulce de leche from Argentina), chocolate and organic candied orange peel (there's a big joke about this). All the rest is made from scratch; jams, nata for custard tarts, creams, compotes, garnishes, absolutely everything else.
No palm oils, no rapeseed oils, no margarine, no brownies pre mix, no custard powder. If we are making something with hazelnuts, we make an organic hazelnut cream ourselves (just read the label of Biscoff spread for some surprises).
We could easily reduce the cost of our pastries by 50% or more; our butter is £12 a kg, booker butter is £7 or less a kg, our bread flour is £37 for 25 kg, the one we used before was £21 ( and it was organic), almond flour Vs organic almond flour there's a big difference, and so on (imagine if we used margarine instead of butter 🤯).
If we did all of that, we wouldn't be who we are. We earned a highly recognised name in Devon, and in the baking community in the UK, and many parts of the world.
So, are we artisans or craft bakers? We are, we have the years of experience, the process, the method and the attention to details, not to forget the passion and the love for it.
I personally worked in so many different places and trades in my 47 years of life, but I never dedicated so much of my soul and learnt so much about something as I did since I started Lucho Bakes.
This is who we are