18/01/2016
Your App is created and published. What next?
After many months of ideas, planning, creativity, programming, testing and hard work your long-awaited app or game is finally there. It's time to share your work on Google Play and the App Store with millions of users around the world. When you thought all the work was done, the real challenge arises. Numerous improvements, optimizations, and SDK implementations turn into a series of unexpected releases.
Your success will greatly depend on how good the outreach of your campaign is. Otherwise, your App will end up listed last on Google Play and App Store, with little visibility and few installs. If you want to avoid this or if that’s already your case, it’s time to reverse the situation by making some digital buzz. There are several Digital Marketing actions that will help you reach your goal. Depending on the nature of your App the right acquisition strategy should be implemented to attract users and increase your customers worldwide.
In this article we will comment briefly on three different Cost Per Install (CPI) campaigns to make your application popular and when to apply them.
CPI campaign of qualified users: In this strategy we buy media in Social Networks and In-App media. By using banners and videos in other applications we measure retention rates, acquisitions…
CPI Incent campaign: These campaigns are used to make your game or brand visible and easily recognizable by a larger user database at a low cost. There are several models of incentivisation, for example by exchanging downloads for lives in other games or even for real money that can be used in online stores like Amazon.
BURST campaigns: It is one of the main strategies for those who just launched their app in the App Store. Through a short 3-day campaign, multiple users download the application which automatically rises in Apple’s or Google’s rankings. The objective is to be first on its category or even in the overall ranking. A great number of organic downloads are generated.
These different campaigns are important if you are thinking of improving your ROI. However, nobody works wonders and if your app doesn’t convince the customers and users no campaign will be effective enough.
To learn more about what is the best strategy for your company just write [email protected]
