06/09/2026
Three ways to lose a new-build sale even when the leads are coming in 📉
It's frustrating to spend money and effort attracting enquiries and then lose them inside the sales process.
It happens when a buyer receives outdated price or availability information.
It happens when the first useful response takes too long because the agent has to check several sources.
And it happens when the buyer receives fifteen properties but only two really fit what they asked for.
None of those problems is caused by a lack of leads.
Before increasing the marketing budget, it's worth looking at what happens between the enquiry and the viewing.
Where do you think most opportunities get stuck in a real estate agency: information, response time or qualification? Tell us your view. 💬