12/05/2026
“Cloud computing, SaaS, digital ads and mobile apps became hundred-billion-dollar industries within 10–15 years. Generative AI is getting there 4 or 5 times faster.” 💭
During Keynote 7️⃣ at Barcelona, industry leaders, including Azeem Azhar, Exponential View, explored the exponential rise of generative AI and the technological shifts redefining culture, business, and digital life.
From AI and personalised care to identity, entertainment, and online worlds, the session examined the forces shaping how we live, work, and connect.
Check out this highlight below and watch the full keynote on demand here 👉 https://gsma.at/1dM