Hypefactors

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Hypefactors

Hypefactors transforms the way you do PR! Let Hypefactors be your wingman, so you can focus your time on being creative and do real PR. Want a demo?

With Hypefactors you get a unified PR software solution that enables you to monitor brand mentions, calculate financial value, measure and report performance, manage relations and create and distribute content. This is what you get with Hypefactors:

- Monitoring
- Value Calculation
- Reporting
- Content Creation
- Media Contacts
- Distribution

We are not only providing an advanced PR tool

, we also strive to give you the best customer service and help you get an easy and smooth transition into the Hypefactors universe. We know how important it is for a PR tool to be user friendly and easily accessible but at the same time deliver advanced features. Get one here: https://hypefactors.com/request-a-demo

27/05/2025

We’ve are pleased to announce that we have added a powerful new capability to the Hypefactors media intelligence platform: Industry-level trend tracking and company rankings, based on near real-time news data and AI. Powered by our purpose-built AI and news analytics engine, Hypefactors processes an unmatched volume of global media coverage - not just to deliver what you expect, but to surface the relevant signals you didn’t know to look for. The unknown unknowns that can shape reputation, risk, or opportunity.
Now you can:

- Track emerging trends across your industry
- See how companies are ranked within their sector
- Benchmark media presence and perception in real time

It’s about transforming noise into insight, and staying one step ahead of the narrative. Curious? Let’s talk.

24/12/2024

🎄✨ Merry Christmas from Hypefactors!

A heartfelt thank you to our clients, partners, and friends for your trust and collaboration in 2024. Your support drives our mission to deliver smarter media insights through AI. Wishing you a joyful holiday season and a prosperous 2025!

07/12/2024

🚀 Elon Musk’s media dominance is taking off—like a rocket ship!

SpaceX recently soared to a $350B valuation, adding $100B in just weeks, while Tesla remains a powerhouse with an $850B market cap. Yet, when we analyze the relative amount of global media coverage distributed among SpaceX, Tesla, and Musk, it’s evident that Musk consistently garners more attention than his companies’ groundbreaking achievements. From his record-breaking $101.5B pay package to his polarizing views on AI and corporate governance, Musk’s personal narrative often dominates the headlines.

In today’s complex media landscape, understanding the dynamics of coverage is key. Hypefactors leverages data-intensive, NLP, and AI-driven tools to uncover the narratives shaping public perception, providing actionable insights for brands and public figures to manage their stories effectively.

What’s your take: Is Musk’s media strategy calculated brilliance or chaotic genius? 🚀

11/11/2024

Introducing Wiktor and András! We’re thrilled to welcome these two talented individuals to our tech team at Hypefactors as Assistant Data Scientists. Wiktor and András have not only navigated our challenging data tests but have also shown exceptional skill and promise in data science. We look forward to the impact they’ll make and the exciting collaborations ahead. Here’s to many great achievements together! 🚀

05/11/2024

US Election Insights: Melania or Doug in the White House? At Hypefactors, we’ve tapped into our NLP/AI-driven media analysis to track and understand how U.S. media trust levels for Melania Trump and Doug Emhoff have evolved in recent months. (See detailed findings in the first comment below.)

Emhoff started with high trust ratings in early September but recently experienced a decline after allegations resurfaced regarding an affair during his first marriage, reportedly with one of his daughter’s teachers, a revelation that may have affected public perception. In contrast, Melania Trump, who faced negative media trust in September, has seen a steady upward trend over the same period.

With time series analyses like these, Hypefactors enables brands, public figures, and organizations to gain a deeper, data-driven understanding of their media presence. Our tools empower any brand, product, or public figure to measure and monitor their media perception, providing valuable insights for strategic decision-making in an increasingly complex media landscape

04/11/2024

US Election Media Coverage: Donald Trump vs. Kamala Harris

As Election Day unfolds, Hypefactors analyzed all US online news stories mentioning Donald Trump, Kamala Harris, or both candidates from October 25 to November 1, 2024. The results reveal that 39% of the coverage mentioned Trump alone, 38% focused on Harris alone, and 23% discussed both candidates together.

This widespread media attention of course reflects the intense public interest and competition leading up to the election. Our analysis also shows that Harris has generally enjoyed a positive media trust score, while Trump has faced greater volatility, with predominantly negative coverage.

Hypefactors' NLP/AI driven insights provide perspective on how media narratives shape public perception, particularly on pivotal days like these

01/11/2024

Media Trust: With the explosive US election just days away on Tuesday, how are public perceptions shaping up?

While the outcome remains uncertain, media trust analysis provides key insights. At Hypefactors, we analyzed approximately 300 million news mentions over the last 100 days, focusing specifically on relevant US media coverage of J.D. Vance and Tim Walz. This targeted analysis offers a clear view of their contrasting media trust levels; Tim Walz started with strong media enthusiasm, which has since declined, while J.D. Vance has shown steady improvement over time, bringing their trust levels to a similar point by mid-October.

For comparison, Kamala Harris has maintained a consistently positive media trust score, while Donald Trump has faced predominantly negative trust levels, marked by greater volatility.

Hypefactors' data-intensive, NLP and AI-driven approach helps uncover insights that enhance understanding of public perception during critical events like the US election. This provides valuable context for any brand, product, or public figure navigating today’s complex media landscape.

31/10/2024

Media Trust: How is the US election coming along? The outcome remains highly uncertain, but by examining the entirety of US online news, we gain valuable insights into how the media perceives Kamala Harris and Donald Trump. The results are clear: Kamala Harris maintains a consistently favorable level of media trust, with her trust score staying above zero, though it does experience some fluctuations. In contrast, Donald Trump faces a predominantly negative media trust perception, shown by his trust score remaining mostly in the negative range, marked by greater volatility and deeper negative spikes.

Hypefactors goes beyond simple sentiment analysis by leveraging an extensive catalog of millions of entities, enriched by several relevant AI-driven factors to assess both media impact and trust in a comprehensive way. This approach provides a nuanced understanding of media dynamics. Time series like this can be generated for any brand, product, or public figure, offering deep insights into how entities are perceived in the media landscape.

25/10/2024

Our CEO Casper Janns is currently wrapping up some inspiring days at the 2024 FIBEP World Media Intelligence Congress in sunny Limassol! The central question on everyone’s mind—how will AI reshape media monitoring?—resonates deeply with our approach at Hypefactors and connects directly to even more soon-to-be-released new features.

One insightful takeaway from a Microsoft presentation highlighted that 73% of people feel concerned about the potential risks of AI. This concern reminds us of the importance of developing AI responsibly and transparently, focusing on tools that empower users while addressing ethical considerations.

This year’s theme; 'Beyond algorithms: unleashing the power of AI for strategic decision-making', sparked invaluable discussions on how AI can drive more insightful and effective media intelligence. Connecting with industry peers and diving into trends in PR and data-driven insights has been incredibly rewarding.

A big thank you to the FIBEP team for an outstanding event—I’m looking forward to bringing these insights back to our work and helping organizations navigate the media landscape more strategically than ever.

05/09/2024

Exciting times with the AI engineering team as we wrap up the final stages of major upgrades to the Hypefactors solution, set to launch in the coming months. Building on top of years of dedicated work with our NLP-based AI, we're about to add new dimensions to media intelligence and reputation management. Soon, we'll introduce several new features, including sections of 'unknown unknowns' topical insights that go beyond traditional monitoring, to inspire users with fresh perspectives

02/02/2024

Friday vibrations in Hypefactors' UK office in London. More talented media intelligence advisors have joined the team this week - all ready to help more organizations with a much better and easier to use media monitoring solution

30/11/2023

Hypefactors will launch a new generation of its Atlastic.ai technology on December 1, 2023. Atlastic.ai 3.0 takes sustainability intelligence, also known as 'Perceived ESG', to an unprecedented level of insight. Among the insights, that will be made available are:

- Company ESG: Real-time and fine-grained ESG tracking in 26 dimensions for +80,000 publicly traded companies worldwide.
- Macro ESG: The live updated eagle-eye perspective on ESG perceived for 11 sectors, 74 industries, 300 market indices, all countries and globally (aggregated) for context and strategic sustainability trends. Available in the same level of granularity as Company ESG.
- ESG Compare: Benchmark and compare companies with industry-peers and their context (i.e. macro-level) ESG in one simple overview.
- Timeseries ESG: Technical analysis on ESG fluctuations and trends over time.

For more info, please see the complete announcement (link in first comment)

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