03/02/2017
# January
January came and went in a flash. We all kind of felt we needed some organisational realignment after the first 4 months, and that's how we kicked off the new year. We talked about what worked in 2016 and what didn't. If we were still on track and if we were keeping our organisation and tools updated. Guess what... So not just talking, but also implementing. In French they have a great phrase for this: se faire remonter les bretelles. This time not by someone else, but by ourselves. Auto-remonter les bretelles! It works.
We also set the date for our beta launch in Kenya: 21st of March. Bringing some spring freshness to the market. Putting us - again - on a very tight schedule.
Ever perfectionist Charles wants to launch with an optimised and redesigned product. This means that the database structure has to be improved for performance and scalability. Despite occasional sighs from the development end of the office, this comes along nicely.
Victor has been working on the back end to integrate a machine learning component to our product. We've just added a rather ambitious objective to launch with - at least partially - automated categorisation. Quite a challenge.
We're off again to Nairobi next week for more user testing of the newest version and to onboard the second group of alpha testers. The pressure is on again.
On the B2B front, Hans is working on the partnerships. We have heard him on the phone endlessly. Kenyan telephone operators apparently are extremely efficient in fencing off cold calling. He has had to apply all his charm to get through. Considering that meetings have been confirmed in Nairobi, at least he seems to have given proof that - occasionally and when forced - he can be charming. Parallel to setting up the meetings, he has been working on the commercial proposals, which look rather smart. We believe all potential partners should be able find their sweet spot.
And I have mainly been researching and writing out our launch program: redefining the website and how to optimise it for SEO, Playstore strategy, meetups, live events, Twitter, Facebook, PR and advertising. Everything must work in symbiosis to ensure the best possible uptake of the app when we launch.
With all this in place, February announces itself again as a very hands-on month. We'll keep you posted!