ABRA VMSD

Built for impact. Driven by sustainability.

📍 Dubai | Riyadh Occupying over 50,000 sq.ft.

ABRA | Bespoke Luxury Interiors

Elevating brand spaces globally for past 35 years
6,500+ projects | 30+ countries | 126+ global clients

Crafted with precision. ABRA Visual Merchandising and Store Design handles a project from concept to design and then from production to installation. ABRA VM & SD is a one stop shop for design & production specializing in luxury brands in the retail sector in th

e Middle East & Africa region. Established in 1992, ABRA Visual Merchandising and Store Design has grown from catering to the advertising industry to an industry leader in luxury shop fitting, bespoke joinery and interior fit outs - design and production. Lead by a team of industry leaders with 60+ years experience; over the years ABRA has become synonymous with high quality of project management and production; making them an appealing supplier, sought out by internationally acclaimed luxury brands in beauty, cosmetics & the fragrance industry. ABRA is social audit compliant and ISO qualified, its one of the few SME’s in the region with all round industry specific qualifications to work with multinationals demanding a higher standard of working conditions. of production space; the in-house facilities include dust-free paint booths, state of the art router machines, laser machines, metal fabrication and industry specific wood working tools & machinery. Employing 200+ capable & experienced workforce it is the one stop shop for a brand’s retail presence from the stages of conceptualizing, to designing, including project management, in-house production and installation; aiming to provides the market with the right combination of quality, timeline and price. ABRA specializes its services in travel retail, i.e., duty free shops across the region even though ABRA’s Headquarter is in Dubai; it caters to the whole MEA region; with having extensive experience in handling delivery & installations. ABRA is ISO certified:

ISO14001-Environment
ISO18001-Health & Safety
ISO9001-Quality

03/09/2026

Onam is always a little more special when you get to celebrate it together. 🌼

Last tuesday our office was filled with festive energy, traditional attire, beautiful flowers, happy faces and of course, a proper Onam sadhya waiting for everyone.

What we loved most was seeing everyone play their part. Some of our teammates came together to create the beautiful pookalam that welcomed everyone into the office, while others helped prepare and serve the sadhya making sure everyone had enough on their leaf.

There’s something special about sitting together, sharing a meal and taking a little time away from the usual workday. These simple moments bring everyone a little closer.

We always believe in looking out for one another and making sure everyone feels included. And Celebrations like Onam give us the perfect reason to come together, enjoy each other’s company and celebrate like one big family. ❤️

27/08/2026

Proof that time flies around here! ⏳✨

We transformed the team into the exact age of how long they’ve been with us. Turns out our office age range goes all the way from 1 month old infants to 15-year old teens and honestly, some days it really feels like it! 😂

Who do you think had the best transformation? Let us know in the comments below!

24/08/2026

We’ve shared glimpses of this project with you, but now it’s time to reveal the full story.

This Liverpool FC store was truly special to us. A full turnkey project where our team took charge of everything from civil works and MEP to millwork, managing it all from production right through to installation.
We completed the entire project in just 70 days, and every step was a labor of love.
For this store, we carefully selected materials like texture paint, laminate, powder coat finish, stainless steel brushed finish, concrete textured tiles for the flooring, and back-painted glass. These details might look simple once everything is complete, but there was so much careful planning and craftsmanship behind each one to get them just right.

Having been part of this project from day one, watching it all come together like this is something that makes us incredibly proud. It’s a true testament to the dedication and hard work of our entire team.

So now, we’re excited to take you on the full walkthrough.

Take a look around and experience everything we’ve achieved together.

19/08/2026

Building Liverpool FC’s first-ever boutique store in the UAE was a project we were looking forward to from day one.
This was a full turnkey project with our team managing the ex*****on from site preparation and demolition works to production, detailing and installation.
While the excitement of bringing the store to life was one part of the project, the other was making sure every edge, finish and detail was executed to the required standard.

There was a lot happening behind the scenes.
On site, the team started with the existing space and prepared it in line with the approved plans. At our factory, our production team was working in parallel to bring the store elements together with each detail going through the process before making its way to site.

It was a project that required both sides to work closely from start to finish.
In this reel, Anand takes us back to the beginning and shares what went on behind the scenes of the project.
And stay tuned as the full walkthrough vidoe of the store is coming soon.

14/08/2026

We’ve just wrapped up a full turnkey store for Liverpool FC in The Dubai Mall and we are so excited to show you what we’ve been working on.
From production to installation, the whole thing came together in just 70 days.
There’s a lot that happens in those 70 days:- detailing, production, finishes, packing, delivery, installation in between everything else. Across our teams, everyone’s making sure every little detail comes together the way it should.
Seeing it all come together so beautifully on site was a proud moment for all of us.

This is just a little preview. There’s a lot more to show you.
So swipe through for a first look and keep an eye out for the full walkthrough coming soon✨

10/08/2026

Apparently I was allowed to take over the phone today.

Went to the office.
Walked around production.
Then went to see one of our projects.

Turns out we make some pretty cool things.

Anyway, they took the phone back now.

04/08/2026

Last month have kept our teams moving.
Across different cities, brands and deadlines, we’ve been fortunate to work on some incredible projects.

While this isn’t everything we’ve been working on, here are few highlights from a busy month.

Swipe through to see where our projects have taken us lately.

24/07/2026

When you walk into a luxury store, the first thing you notice is the experience.

The way the space feels.
The details around you.
The finishes that make you stop for a second.

But there’s always a story behind what you see.

Long before a boutique opens its doors, there are people working behind the scenes. Shaping, refining and perfecting every element that becomes part of the final space.

That display you noticed? Someone crafted it.
That finish you looked twice at? Someone perfected it.
That space you stepped into? A team brought it to life.

This is a small look at some of the craftsmen behind our projects and the 200,000 sq. ft. facility where these spaces begin their journey.
Because great spaces don’t just happen. They are built, detail by detail.

Address

Plot C38 Dubai Production City
Dubai

Website

http://www.abravmsd.com/

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