4Mads

11/09/2012

Thought we'd like to share an exciting news with you all... 4Mads has been acquired by Insequent. http://ow.ly/faK1R

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10/10/2012

10/09/2012

The main point is to have a reason other than “because we just want more money.” When moving forward with a business decision, always keep the customers in mind and make sure they know that.

As a business owner, you might find yourself having to raise your prices to meet growing costs. While this step is often inevitable, you can do so without burning bridges. Geoffrey James of Inc. shares3 smarter ways to raise priceswithout losing your loyal customers.

10/03/2012

Last but not least, 6. Try 4Mads: the easy-to-use mobile display advertising platform.

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.

09/27/2012

Don't wait until the last second! Let's get ready for the holiday shopping madness. 4 mobile marketing tips enclosed.

So you have just wrapped up the back-to-school sale; now what?According to a holiday readiness report by IBM, mobile shopping (m-commerce) is climbing upwards with an expected increase of 20% by the end of this year. The report further predicts that consumers who prefer shopping online rather than i...

09/26/2012

Updating your brand takes more than touching up your logo, but it doesn't have to be a pain either.

Updating your brand doesn’t have to be a pain. Molly Rice of iMedia Connection shares4 simple steps to avoid brand decayand refresh your brand:

09/25/2012

Are you afraid of split testing? Don't be! Let this cheat sheet help you out.

AdChop put together an ad design inforgraphic with some great ideas for split testing (see below). That’s right: “Don’t laugh until you’ve tried them!” Check out the complete list for8 universal desires to appeal and additional testing techniques.

09/24/2012

Make your next mobile ad campaign interactive, immediate, and super successful with these 6 pointers. Cheers and Happy Monday!

09/20/2012

5 fixable marketing mistakes to help you MAKE history instead of repeating it.

Over the years,Geoffrey James has seen thousands of companies trying to establish themselves among fierce competitions. Having reviewed marketing plans and sales messages, he has identified5 most common marketing mistakes that often result in unsuccessful marketing.

09/19/2012

While others complain about Facebook ad flop, make yours a total winner.

According to a growing number of studies, Facebook ads are turning up good results. There is no question that Facebook ads work, but making them successful opens up another shiny can of questions. David Rollo shares 4 primary components that lead to a Facebook ad flop and how to fix them.

09/18/2012

As an advertiser, are you ready to navigate the multi-screen world?

Google’s recent study on consumer multi-screen behavior (see below) generated insights that will help you serve your mobile ads like a pro. The insights include a) two primary ways consumers multi-screen: sequential and simultaneous, b) search as a critical connector between devices, and c) spur-of-...

09/13/2012

How do you engage without interrupting? Activity-based mobile ads might be the answer.

Due to fragmentation and screen size, mobile ad units face their share of challenges and limitations. But a breakthrough is on the horizon — the recent emergence of activity-based ad units, which reach consumers as they perform tasks on their mobile device. For example, a user who has just finished ...