04/18/2017
Some Lovely SEO Stats for You Today:
Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
70% of the links search users click on are organic.
70-80% of users ignore the paid ads, focusing on the organic results.
The first organic search result will get nearly 33% of clicks. (2013)
75% of users never scroll past the first page of search results.
GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
Search and e-mail are the top two internet activities.
Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
81% of businesses consider their blogs to be an important asset to their businesses.
A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results
This post was updated on 11/14/2016 to reflect new statistics. SEO isn't exactly the most understood medium in online marketing. For one thing, people are