InterMedia Solutions - Web & Mobile

10/14/2013

How SEO is changing.

I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […]

03/19/2013

"By the end of 2013, a mobile device will be behind 1 out of every 3 searches." Make sure your website is optimized for mobile.

The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the f...

03/14/2013

Great examples

Let’s dive into some examples of mobile checkout processes and see what we can learn.

03/12/2013

What is responsive design and why do you need it? Quick explanation and video example at http://www.intermedia4web.com/2013/03/what-is-responsive-design/

As more and more people have smart phones (half of Americans now do) and use them to search for companies and products (including yours!), it’s important that your site works well on mobile.

03/04/2013

41% of email is now opened on mobile devices - make sure your site is optimized for mobile.

The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.

02/19/2013

New blog post of our favorite mobile apps to create content on the go.

I’ve become an evangelist for mobile over the past few months, not only based on recent statistics like half of American adults own a smart phone (not just a cell phone) and nearly 30% of Google searches are now coming from mobile phones, but also based on my own increasing usage of my iPhone for ta...

01/24/2013

Whoa, indeed. "Whoa: Facebook Now Owns Over 25% Of Total Time Spent On Mobile Apps".

If someone clicks on a link in one of your Facebook posts that goes to your website, what kind of mobile experience are they having? Is your site easy to read and navigate on a mobile phone?

A new comScore report shows that Facebook became the most popular mobile app in the U.S. in late 2012.

01/18/2013

Here is an excellent resource from Google with info, strategies, and examples for using mobile in your business.

The Mobile Playbook is a resource guide from Google to help businesses win with mobile. It features insights, case studies and recommendations on how any business can operationalize mobile.

01/15/2013

Facebook announced today their new "Graph Search" (you can see an example at https://www.facebook.com/about/graphsearch).

If you don't already have a page for your business (especially if you are a local business), definitely create one now, ask your customers to like it, and work on posting regular informative and engaging content. All of this will increase the likelihood that your page will show up as people search what their friends have liked.

Here are some tips to get you started.

With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quic...

01/10/2013

Have you thought about creating a mobile app for your business? Here are 10 questions you should consider.

This is a question that many business owners are asking themselves, and with good reason. Apple recently announced that their app store has reached 40 billion downloads, with half of those (20 billion) coming just in 2012.

01/07/2013

As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.

01/07/2013

"[T]he overwhelming majority of sites that get the most organic traffic from Google offer mobile-specific content to search engine users."

If you haven’t seen it yet, I refuted 8 popular claims as to why mobile SEO is not worth talking about on Search Engine Land this week. It now has more social engagement than any post I’ve done, on Search Engine Land or elsewhere. Honestly with the way mobile search is growing, it’s been predicted [...