Herdesk

Herdesk A responsibly-made desk designed by and for women.

In the Fall of 2019, I had this idea…to build a desk that was truly functional and beautifully handcrafted for women. ⁣⁣...
02/25/2021

In the Fall of 2019, I had this idea…to build a desk that was truly functional and beautifully handcrafted for women. ⁣⁣
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I quickly got to work researching market trends, e-commerce, making a website, finding a CAD designer, and making a prototype. ⁣⁣
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Once the pandemic hit, the world was immediately forced to work from home and I worked even faster to launch herdesk so women could have an amazing desk at home.⁣⁣
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In the midst of launching herdesk, I was still running my other digital consulting business for nonprofits, re-planning my wedding and moving across the country…yeah, I don't know what I was thinking either!⁣⁣
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I'm really proud of what I've started, but I also know when it's time to hit pause.⁣⁣
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Manufacturing and shipping furniture in the US during the middle of a pandemic is…well, we all saw what happened with toilet paper right?⁣⁣
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It's been a very hard decision, but I've decided to pause all manufacturing of herdesk.⁣⁣
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I recently switched to a local Atlanta manufacturer with craftsmen that are amazing, but it's taking longer than expected to order and receive materials due to COVID, set up the tools needed, and ensure a quality product is shipped properly.⁣⁣
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I've taken all of your suggestions to heart and my vision is to come back with an even better desk.⁣⁣
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I can't say thank you enough for following me in this journey. I hope herdesk can be a beautiful piece for your home in the future. ⁣
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Xo ⁣
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Dana

Because there is no other you ✨
01/17/2021

Because there is no other you ✨

Uncork. Let it breathe. Pour. Sip. 🍷
01/16/2021

Uncork. Let it breathe. Pour. Sip. 🍷

Hey BUSINESS OWNERS: I’m spilling all the HOT tea ☕ about new startup life craziness with Alicia on ’s latest podcast ep...
01/13/2021

Hey BUSINESS OWNERS: I’m spilling all the HOT tea ☕ about new startup life craziness with Alicia on ’s latest podcast episode!⁣
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If you’re looking for advice on:⁣
- How to leverage your connections when building a business online. ⁣
- Creating and running a successful virtual event. ⁣
- How to trust your gut, get a plan and get to work. ⁣
- Why it’s so important to feel passionate about what it is you are starting. ⁣
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I’m here to share my journey - all the pain points, challenges, and champagne popping moments with you!⁣
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If you hop around podcasts (like me) here’s how it breaks down:⁣
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Topic 1: Starting digital marketing company, , moved to NY, LA and ATL ⁣
Topic 2: Leaving my FT job⁣
Topic 3: My experience working in digital & for nonprofits⁣
Topic 4: Importance of connection and circle of influence⁣
Topic 5: Strategies to get people to join your Lives and virtual events⁣
Topic 6: How I started ⁣
Topic 7:  Features of herdesk⁣
Topic 8: and time management tips⁣
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Click the link in bio to jump on in & join Alicia and I for an awesome conversation. 🤗⁣

WFH Tip: GO OUTSIDE and do it often. 🍃 ☺️
01/10/2021

WFH Tip: GO OUTSIDE and do it often. 🍃 ☺️

DOUBLE TAP if you’re feelingggg this new color of the year - Aegean Teal! If this post gets 100 likes, I’ll add it to t...
01/08/2021

DOUBLE TAP if you’re feelingggg this new color of the year - Aegean Teal! If this post gets 100 likes, I’ll add it to the color offering for desks in 2021 😉

Did you rush into this week or slowly lean in?⁣⁣I decided to slow down and give myself this week to dream up my vision f...
01/08/2021

Did you rush into this week or slowly lean in?⁣
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I decided to slow down and give myself this week to dream up my vision for 2021 and build strategies to get me there. But, I’ve quickly realized giving myself just this week isn’t enough. ⁣
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I joined ’s SHINE Mastermind Group this year. An annual program (yes! scares me too to commit this long!) ⁣
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Our first session was yesterday with process and systems expert . Mind blown after 5 minutes of her presentation. 🤯 ⁣
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This week I gave myself a lot of what she calls: DESIGN time. As an owner of two businesses, it’s my duty to continue the creative work of looking forward - designing for the future. ⁣
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But how much time did I plan for this? 1 out of 52 weeks. 😑 Not gonna cut it.⁣
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Give yourself the space and the time to be the visionary that you are.

My view while running today...Choosing to believe it reflects business growth and how successful this year will be! 😆 An...
01/06/2021

My view while running today...Choosing to believe it reflects business growth and how successful this year will be! 😆 Anyone else look for signs in their day for inspiration?

Honored to be featured in local press! 🗞 Thank you for the great piece. Are you an ATL-based business? I’d love to m...
01/05/2021

Honored to be featured in local press! 🗞 Thank you for the great piece. Are you an ATL-based business? I’d love to meet you and figure out creative ways to collaborate. 👋 DM me or comment below!

A new year of hopes, dreams, challenges, and opportunities to learn await! ✨ As we continue to work from home, transform...
01/04/2021

A new year of hopes, dreams, challenges, and opportunities to learn await! ✨ As we continue to work from home, transform your home office with - make your space extra special. 🤗⁣
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Features: a whiteboard top for constant dreaming, wireless charger to stay connected, and a built in power strip to remove clutter. 🙌

Kicked off 2021 with a constant flow of red wine, great friends, and endless laughter. 🍷 ⁣⁣All the soul needs. ❤️⁣⁣Tag a...
01/01/2021

Kicked off 2021 with a constant flow of red wine, great friends, and endless laughter. 🍷 ⁣
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All the soul needs. ❤️⁣
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Tag a girlfriend that’s there to support all your dreams and desires for the New Year!✨

✨ YOU HAVE A SPECIAL GIFT ✨ ⁣⁣Scrolling and immediately see your *competition* killing it? ⁣⁣Getting hundreds of likes o...
12/31/2020

✨ YOU HAVE A SPECIAL GIFT ✨ ⁣
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Scrolling and immediately see your *competition* killing it? ⁣
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Getting hundreds of likes on posts, photos are beautifully filtered and comments flying in 🔥 🔥?!⁣
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And the dread sets in...how can I compare?⁣
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I’ve been there. 🙇🏻‍♀️🙇🏻‍♀️🙇🏻‍♀️⁣
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On , it’s all about picking the right MINDSET to kickoff the New Year. ⁣
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I am uniquely me. 💃🏻⁣
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No one has my background. My experience.⁣
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On ’s podcast, spoke about injecting your personality into your brand unapologetically.⁣
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People buy from people. ⁣
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In this New Year, I’m taking the first week of January to do some serious business planning and strategy sessions for my businesses. How can I have my personality show through MORE?⁣
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OOTO message will be ON. 📧 ⁣
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Cheers to the end of 2020...many lessons learned, challenges overcome, and new dreams created...

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Why herdesk?

Each year, Americans throw out more than 12 million tons of furniture and furnishings, according to the Environmental Protection Agency. Similar to fast fashion, fast furniture follows suit.

Most manufacturers have left the United States and cheapened materials because that’s what society has demanded. A quick low-cost solution.

If you check the last furniture item you purchased it likely has a “Made in Vietnam” or “Made in China” sticker where the hourly wages are close to $5 an hour or less. These products are often cheaply made of particle board and get tossed out after a year or so of use, adding to the issue of sustainability.

herdesk cuts out the long supply chain by sourcing all materials in the US and building them locally in Atlanta, GA. The desk is made out of poplar wood with handles hand-sewn with leather. My goal is to gradually become 100% sustainable and B-Corp.