06/03/2026
🎉The signs are up! The signs are up!!🎉 This just made the whole thing feel real on a new level.
After we posted about the story and thought behind our updated logo, many of you asked where the name j.plum home came from.
j. simply refers to us, Josh and Jenny, the two knuckleheads who had no business getting into retail OR vintage wares, and yet did so anyway.
The meaning behind plum is two-fold: it is a nod back to my days in the classroom, where my go-to teacher pen was a purple flair pen. It remains my favorite pen still. It also references a British idiom, “a plum find” - which means something “desirable or valuable; a treasured discovery.”
Finally, we went through many words to complete our name. We considered furnishings, goods, finds, treasures, crafts…but all felt either too specific or too bland. We went with “home” because it gave us the freedom to grow our collection in various directions, while focusing on what we wanted to channel most in our store - a cozy feeling, a welcoming environment, a place that is an extension of our own home where we open the doors to all.
{a funny addition…when I moved to maine, I started my own mindfulness education business and named it a play-on-words, where I constantly needed to correct people as to the pronunciation. So I told Josh I wanted “one syllable words that everyone knows” for this name. Still people mistake our name and often pronounce it “plume.” I promise you, it’s as simple as it sounds, just like the color, the fruit, the clue character. However you want to remember it 😂😉}
