Lexington eBusiness Consulting

Lexington eBusiness Consulting Improve website performance by understanding how consumers search for your products. The hallmark of Mr.

Mark Sprague is a seasoned Boston-based information and software product entrepreneur with a passion for the customer experience. In his 25 year career, he has developed over one hundred products and services that have been used by tens of millions of businesses and consumers. His consumer experiences include the founding of the NorthernLight.com search engine and Software Digest. Sprague's expert

ise is his dedication to the development of high-quality products and services. His expertise is focused in Search Engines, Information Products, SEO platforms and Social Media. He currently advises executive on how to improve website performance though his company Lexington eBusiness Consulting, and blogs about various search related technologies at MarkSprague.WordPress.com.

Fundamental shift in how consumers purchase products.
12/08/2013

Fundamental shift in how consumers purchase products.

A wealth of online product information is making it harder to influence consumers with traditional marketing methods, new research suggests.

Best practices for website copy writers
11/18/2013

Best practices for website copy writers

Copy writers play a role in successful search engine marketing campaigns... Best Practices for Copy Writers Writing great copy is a creative art form. A well-crafted paragraph of text that conveys ...

Using BI data mining techniques to improve website performance.
11/20/2012

Using BI data mining techniques to improve website performance.

An alternate way to conduct advanced keyword research… You can look at data in a hundred different ways. Traditionally, marketers will look at AdWords data and focus on volume or CPC metrics ...

What do you do when the Ice-Wholes come out of the woodwork?
10/31/2012

What do you do when the Ice-Wholes come out of the woodwork?

The Internet provides innumerable opportunities to promote yourself, your brand, your products and services. However, this empowerment works both ways. You have nearly unlimited opportunity to prom...

10/19/2012

Comprehensive source for information about SEO, Social Media and Search Technologies.

Improve website performance by understanding how consumers search for your products.

Advanced Keyword Research - How to do it.
10/18/2012

Advanced Keyword Research - How to do it.

Each keyword phrase has a unique and complete history of consumer behavior associated with it A consumer search behavior model (SBM) is a data-driven process (Advanced Keyword Research) for classi...

All Your Customers Live within 25 Miles of Your Business?
10/18/2012

All Your Customers Live within 25 Miles of Your Business?

How Search Engines know You are a Local Business This post provides you with a list of variables that help search engines determine whether or not you are a high-quality local business. These colle...

The nuts and bolts of Blogging.
10/18/2012

The nuts and bolts of Blogging.

Does size matter? You bet – find out why! Blogging Mechanics Content is king if it can be found. At a minimum, the Blog should be accessible from the company home page. Even if you have optim...

Finding Information in Your Company.
10/18/2012

Finding Information in Your Company.

SEO Issues in the Enterprise Optimizing content and search for the Enterprise has more complexity than found in web-based SEO. Many of the content silos found in the Enterprise employ link-based na...

What goes into a world-class website?
10/18/2012

What goes into a world-class website?

Rule-of-thumb: There are no shortcuts when it comes to generating good search results. Makeup of a Good Website When you start thinking tactically about how to execute your SEO strategy, one approa...

Website content strategy.
10/18/2012

Website content strategy.

Pagination of Long Documents It’s fairly popular for publishers and blogger to break up a long article into a series of post. It’s widely believed that consumers do not have the stomach...

Images become more important in search results.
10/18/2012

Images become more important in search results.

Compelling images make a difference… The value of an image is almost equal to the value of a webpage. Why? Because Google’s image index treats every image as a single search result, the same ...

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