South New

10/31/2026

Love this team 🤎

10/28/2026

1081 South New Street, West Chester, PA. 💜

To most people, it’s just an address. To me, it’s a lifetime of memories.

It’s where my Gamma and Gampa lived, where I spent so much of my childhood, and ultimately, where South New got its name.

Even today, the smell of groundcover takes me right back to their house. It’s why my original South New logo was surrounded by ivy. A little piece of a place, and two people, who meant so much to me.

Some of my favorite childhood memories are the trips Gamma took me on to Longwood Gardens. Now, at 98 years old, she’s living with dementia, and those memories have become even more precious.

For the past several years, I’ve participated in the Walk to End Alzheimer’s in her honor. While I won’t be able to attend in person this year, I’m continuing to fundraise for a cause that is incredibly personal to me.

I’m also raising funds in loving memory of Gamma’s sister, my Aunt Ann, and Joe, the beloved husband of my friend and coworker Stacey.

Dementia is heartbreaking in so many ways. But one thing I’ve learned is that even as memories change or fade, the love behind them doesn’t.

South New exists because of Gamma and Gampa. Their home, their love, and the memories we made together are woven into this little business in ways you may never have known.

So today, I’m sharing a little piece of my heart and asking for your support. If you’re able to contribute to my Walk to End Alzheimer’s fundraiser, any amount would mean so much.

For Gamma, for those we’ve lost, and for the memories that make us who we are. 💜

http://act.alz.org/goto/Gamma

10/25/2026

A little detail, a whole lot of love. ✨

One of my favorite parts of preparing South New for Christmas is watching all the little details come together.

I’ve spent countless hours choosing pieces that feel timeless, nostalgic, and full of Christmas charm. And just as much thought goes into how they’re displayed, right down to the finishing touches of ribbon and a pretty tag.

It’s never just about filling shelves. It’s about creating a space that feels warm, inviting, and full of inspiration. 🤍

Have you popped in to see the new accent wall yet? I’m loving how it’s all coming together!

And if you’ve had your eye on anything fall, now’s the time! 🍂 Enjoy those autumn treasures while you can, because they’ll be making way for South New Christmas 2026 next week! 🎄

10/24/2026

🍂 A little autumn magic, all wrapped up in the prettiest packaging!

We are absolutely smitten with these stovetop simmer blends! Not only are they adorable, but they’re such a simple way to fill your home with the warm, cozy scents of the season.

Simply add to a pot of water, let it gently simmer, and enjoy!

Our autumn collection includes 🍎 Autumn Harvest, Vanilla Roast, and Spiced Caramel Apple.

Just $10 each! Perfect for gifting, tucking into a fall basket, or treating yourself to a little seasonal coziness.

And if you love these as much as we do, just wait! Our holiday simmer blends will be arriving in time for our Holiday Open House on November 6th! 🎄

Come find your favorite at Downingtown Vintage!

10/22/2026

10/20/2026

Wait… these were made with MOULDS?! 😍🎄

We can’t get over these gorgeous vintage-inspired ornaments created by Scraphomework- Ania Rokicka! The charming little trains, rich colors, and sweet red bows give them that nostalgic Christmas feel we love so much. ❤️

And if you’re feeling inspired to make your own, here are the two Re·Design with Prima moulds that help bring this magic to life!

❤️ Noel Elegance is coming BACK IN STOCK this Wednesday!
https://shopsouthnew.com/products/noel-elegance

🚂 Steampunk Express
https://shopsouthnew.com/products/steampunk-express

There’s something extra special about handmade ornaments that become part of your Christmas traditions year after year.

Thank you, , for sharing such beautiful inspiration! ✨

10/14/2026

🍂 I’ll be spending Thursday evening at Downingtown Vintage, and I’d love to see you!

We’ll be open late tomorrow, October 15, from 5–8 PM for our Fall Celebration!

I’ll be there helping with our 50% off tables, featuring some great finds from participating vendors throughout the store!

There will also be Boo Basket fun, vendor specials, and plenty of fall goodies to explore. 👻

You don’t have to participate in the Boo Basket event to come shop! Whether you’re joining the festivities or just want a little extra browsing time, everyone is welcome.

Come say hi! 🤎