Diamond Strategies LLC

Diamond Strategies LLC Diamond Strategies is a marketing and technology services firm dedicated to small-to-medium businesses in high-tech and B2C industries. What’s a CPO?

Meet your new Chief Productivity Officer. A resource that is the bridge between Marketing and IT. It is someone who can help you dissect the technical complexities and build a roadmap on how to execute and achieve the business goals your organization wants.

I hope you found this post to be an honest wake-up call to the importance of your digital security, including your famil...
01/01/2021

I hope you found this post to be an honest wake-up call to the importance of your digital security, including your family. Happy New Year to you and to LastPass. Read more:

Here I am, a tech-consultant, not practicing what I preach when it dealt with digital security. I was re-using passwords.

With our status updates, check-ins, blog posts, and constantly-connected mentality, the standard email newsletter is not...
09/01/2020

With our status updates, check-ins, blog posts, and constantly-connected mentality, the standard email newsletter is not as valuable as it used to be. Today, readers opt-in and want their information delivered to them in real-time.

When you think about Email Marketing, one of the first things that comes to mind is a company’s email newsletter. Or in some circles, it’s called an “eNewsletter”. Regardless, it became a must-have communication tool in a business’s communication and marketing strategy with a lot of busine...

Justin Rosenstein from Asana, someone I definitely look up to for personal growth and career productivity - his vision, ...
06/01/2015

Justin Rosenstein from Asana, someone I definitely look up to for personal growth and career productivity - his vision, passion for tech, and growing insight into the productivity of life.

What are some little-known productivity tips from various professions? This question was originally answered on Quora by Justin Rosenstein.

I agree 100%!The CTA should staff its Twitter feed like it does its customer service call center, Schweitzer said. "I th...
02/12/2015

I agree 100%!

The CTA should staff its Twitter feed like it does its customer service call center, Schweitzer said. "I think CTA actually provides really good service," Schweitzer said about the agency's train and bus service. "Just the way that it's being represented on Twitter, that's kind of a downer."

And in my opinion, the Chicago City Clerk's Office is one example of a government office that is leveraging social media to connect and improve its customer service, especially on mobile.

http://www.chicagotribune.com/news/local/breaking/redeye-study-twitter-users-like-to-complain-about-the-cta-20150211-story.html

The CTA tends to draw more trolls on Twitter than other major public transit systems possibly because the agency doesn't regularly respond to rider comments, which is key in tamping down critics on social media, according to a new university study that analyzed mean tweets toward public transit syst…

Since 2008, there has been a steady, though not huge, decline in the amount of gas used in America. Currently, gasoline ...
07/05/2013

Since 2008, there has been a steady, though not huge, decline in the amount of gas used in America. Currently, gasoline consumption is down about 25 million gallons per day compared to last year.

A fundamental and dramatic shift is happening when it comes to our addiction to gasoline.

"The one constant indicator as to how the companies financials were doing was the snacks, and if you went from getting t...
06/06/2013

"The one constant indicator as to how the companies financials were doing was the snacks, and if you went from getting those kick ass gel glide pens, and the next week, it’s a simple stick bic. Yup, time to update the CV.” So true!

When the Odwalla and the Red Bull dry up, when the weekly happy hour becomes crappy hour, when you have to peel your own eggs — these are the leading indicators that your company is in trouble. That’s one of the key takeaways — for me, at least — of a wide-ranging Reddit AMA with a user ca..

Obama's campaign tech team members used their fluency in tech jargon to their advantage, but they were often illiterate ...
06/04/2013

Obama's campaign tech team members used their fluency in tech jargon to their advantage, but they were often illiterate in basic political language.

Executives from Apple, Facebook, Zynga, Microsoft, DreamWorks, and Salesforce all told the Obama campaign manager that he shouldn't just view the campaign as a start-up, but hire much of his digital crew from start-ups that were outside of politics. The idea was that everything the geeks did should…

Twitter vision - reach every person on the planet. Is that enough to stay relevant or will it lose its communication sim...
06/03/2013

Twitter vision - reach every person on the planet. Is that enough to stay relevant or will it lose its communication simplicity in the process?

Twitter wants to be the jack of all social media trades, but has yet to master a single one.

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