Knit

02/18/2025

What a ride it was sharing the stage at The Media Insights & Engagement Conference alongside NASCAR's Vice President of Data & Insights, Brooks Deaton.

Brooks took the stage alongside Knit's Co-Founder & CEO, Aneesh Dhawan, to dive into how Knit is fueling NASCAR’s ability to keep a pulse on its ever-evolving fandom in 2025.

And you're in luck – the full presentation is available for viewing now: https://goknit.com/events/media-insights-engagement-conference-2025

02/04/2025

🚨 New product updates! 🚨

Knit's taking the next step in delivering you stakeholder-ready reports – all in-platform. From Custom-Branded Reports and Knitted Insights to AI-Generated Report Subtitles, dig into how our latest updates can help save you time on the most time-intensive aspects of research, so you can focus on delivering the insights that matter most.

Check out the full product release at https://goknit.com/resources/blog/knit-platform-updates---feb-2025

12/20/2024

Most attended Greenbook Tech Showcase of 2024? You betcha. ✅

Thanks for the amazing partnership in showcasing Knit's platform, Greenbook. Lots more to show off in '25....

12/17/2024

We're thrilled to announce Knit's CEO & Co-Founder, Aneesh Dhawan, has been named a Finalist for Greenbook's 2025 Future List!

Aneesh has been recognized among the top talent in the insights and analytics industry for helping define the future of market research and consumer insights.

On behalf of the entire Knit team, we're proud to see Aneesh atop this list of game-changing individuals and cannot express enough how well-deserved this acknowledgement is. 💚

12/10/2024

Market research has reached an inflection point. Alongside rapidly evolving business and market needs, stakeholders demand insights faster than ever. But beyond speed, the need for depth and actionable insight has never been greater.

Traditional quantitative methods often answer the “what” but fall short of explaining the “why.” All the while, qualitative methods which provide the deeper reasoning and context, can be time-consuming, costly, and challenging to scale. This gap is where video thrives.

Dive into Knit's newest whitepaper to learn how video is being applied within quantitative research for some of the largest research orgs in the world: https://goknit.com/reports/video-in-quantitative-research

10/31/2024

Tara Kenneway, Senior Brand Strategist and Insights at T-Mobile, recently joined Knit Co-Founder and CEO, Aneesh Dhawan, to show off how T-Mobile is leveraging Knit's Researcher-Driven AI to drive Quant + Qual Insights.

Tara and Aneesh discussed how the Knit platform helps T-Mobile improve their sample quality and trust, bring the voice of the customer into their research, and accelerate speed to insight across a number of use cases – from brand strategy to concept testing.

Watch the full recording at: https://goknit.com/events/how-t-mobile-taps-into-researcher-driven-ai

10/29/2024

"Allow me to reintroduce myself" 🎤

Knit's new website is officially live. New Capabilities. New Case Studies. The Same Customer Love – all over the site.

If you've been wondering what this whole "Knit" thing is about, now's the time to check it out: goknit.com

10/15/2024

What if your AI tools got you to "actually usable" insights in your first pass?

Knit's taking the stage at Insight Platforms' Analytics & Reporting Summit tomorrow to showcase how our Researcher-Driven AI can do just that 🙌

There's still time to register at: https://www.insightplatforms.com/summits/the-analytics-reporting-summit/

10/08/2024

We could not be more excited to present as the TITLE SPONSOR at Greenbook's IIEX.AI event, alongside our partners at NASCAR!

Knit Co-Founder & CEO, Aneesh Dhawan, will be joined by Maxwell Miranda, Senior Manager of Consumer Insights at NASCAR to share how NASCAR is leveraging Knit's Researcher-Driven AI for "report-ready" insights.

There's still a bit of time to grab tickets to the event – so RACE on over to: https://www.greenbook.org/events/iiex-ai

09/18/2024

Couldn't hold this one in much longer... We're proud to announce our latest $9M round of funding to help grow our vision of "Researcher-Driven AI."

Huge shoutout to all involved to help get us here, but a few special thank you's to our partners at Mars Wrigley, T-Mobile, NASCAR, JBL, & WNBA.

We're not done yet 💪

Read the exclusive from Axios at:
https://www.axios.com/pro/retail-deals/2024/09/18/knit-raises-9m-seed-extension-consumer-research-insights

Find out what "Researcher-Driven AI" is all about: goknit.com

Knit automates consumer research reports at a fraction of the cost and time than an agency could.

09/18/2024

And we're live! We're excited to announce the newest release from Knit: "Report-Ready Insights" and our new Researcher-Driven AI platform. 🚀

This new version of our platform gives you control and customization over Knit's AI and your research workflow – guided by how you uniquely run research, end-to-end – to get you from research objectives to your draft report in a matter of days.

We have tons more to share in the coming weeks (new website, customer case studies, and more) – but in the meantime, schedule time to get a first look of the new platform at: goknit.com